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Zink: Using creativity to innovate new products and services – News – Sarasota Herald-Tribune

According to Steve Jobs, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.” …

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Zink: SEO what? Part Two – News – Sarasota Herald-Tribune

Google and Alexa rank all pages, black hat optimization, free and paid analytical tools The following is part two of an excerpt from SCORE Business TV’s episode on Search Engine Optimization (SEO). The complete TV show is available at: https://manasota.score.org/resource/digital-marketing-seo-non-techies Consumers are bombarded daily by digital marketing messages. Business owners are aware that digital marketing …

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Zink: On SEO: Long-tail keywords, optimization and back links – News – Sarasota Herald-Tribune

SEO what? Part One The following is an excerpt from SCORE Business TV’s episode on Search Engine Optimization (SEO). The complete TV show is available at: https://manasota.score.org/resource/digital-marketing-seo-non-techies Consumers are bombarded daily by digital marketing messages. Business owners are aware that digital marketing is essential to their growth and survival. This show explains digital marketing and …

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Zink: Social media for non-techies — Part 1 – News – Sarasota Herald-Tribune

Business owners and entrepreneurs are becoming increasingly aware that social media is a vital part of any marketing plan. Many of them don’t have a complete understanding of this technology. They don’t know what it is or how to use it. What follows is an edited excerpt from SCORE Business TV, Episode 10, on Social …

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Zink: Know your exit options when selling a business – News – Sarasota Herald-Tribune

All CEOs should know their exit options and their digital value impact. If you are considering selling your business now or in the future, you should be cognizant of possible exit strategy options that may be available to you. You should be thinking about your departure options at least annually. To do this, first evaluate …

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DENNIS ZINK: Customer experience and your digital strategy – News – Sarasota Herald-Tribune

The customer experience should be at the heart of your digital strategy. Enrich your customer digital strategy with online surveys, reviews and social-media interactions. Even if you’re not selling products or services online, you should implement these digital customer interactions to build and enhance relations with your customers so they keep coming back. In addition, …

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