The PPC Battle: Human vs. Machine

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You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t worry about machine learning controlling us – we’ll teach you how to use it to control your audiences and tune them into where you want them to be.

 

In this new live webinar, Acquisio’s Marc Poirier and Hanapin’s Jeff Baum will discuss what’s happening with AI and machine learning today, tips to use them to your advantage, and what will be happening in the future.

 

You’ll get expert PPC tips like:

  • How to use machine learning to optimize ad copy and targeting
  • Using new Google features, like smart display campaigns
  • Effective bidding strategies using machine learning

 

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Presented by:

 

   

   Beth Thouin                          Jeff Baum

 



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