Good morning from Maine where it’s cold outside and quiet in my house. In other words, I’m up early before anyone else. It’s a perfect time to drink coffee (black, dark roast) and write. This week some of computer science students worked on programming SumoBots to do battle. While SumoBot kits provide a lot of […]
Free Technology for Teachers: Maps, Games, and SumoBots Read More »
We’re bringing our new video series, Hero Academy, live for a special event. Showcasing three new sessions, you’ll learn a scientific process on how to improve your ad copy with Microsoft’s Purna Virji, a breakdown of ad extensions on Google and how you should be using them with Hanapin’s Elliot Kemp, and an overview on
Artificial intelligence is changing digital marketing drastically. Search Engine Journal even named 2019 the Year of Automated PPC. From automated bidding, ad placements, and even ad creation, it can feel as though humans aren’t necessary for PPC. This is where digital marketers start to panic – when we see the work we are used to
Thriving in an AI World: Tips for PPC Professionals Read More »
1. What is Midwest Digital Marketing Day? 2. What are the webinar sessions about? Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel. Hanapin Marketing Associate Director of
As a B2B marketer, you know you’ve got it tough. Trying to target multiple people within an organization, who are probably in different stages of your funnel, on top of the challenges of a long sales cycle, is not a feat for the faint of heart. Especially when it comes to social. You know you
Overcome B2B Challenges with Actionable Paid Social Tactics Read More »
As you’re probably aware, there’s no magical lever that helps us better understand the attributed effects of PPC. Nor is there any magical lever to pull that lets us drive cross-channel conversion. But we can dream, right? In the meantime, our experts have some fantastic tips for how to design your campaigns to break PPC
The question is: are branded campaigns worth your time and budget? In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click. Where are you driving your brand traffic? What is their first impression when they land on your site? The key to an
Have you been exploring the Amazon advertising space, and come across Amazon DSP? Wondering if it’s for you and for your accounts? You might already be happy with your current buying strategies, but there are net new opportunities to reach customers just waiting to be found in Amazon DSP. So we’re here to show you
Drive New Customers and Incremental Gains with Amazon DSP Read More »
When it comes to integrated marketing campaigns, there are about three brain-fulls of questions you need to be thinking about. How do you make sure you’re getting the right information? Are you measuring the right things? How should I be reporting the metrics that come from different channels? How does it all work together? If
Critical Questions to Ask When Marketing Across Channels Read More »
Didn’t get a chance to attend Google Marketing Live this year? We’ve got you covered! The highly anticipated event is currently announcing update after update in Google’s platform, and if you’re not on top of them, you’ll be left behind in the industry. But beyond just knowing the updates and what they are, lies the
The PPC Newsflash: Key Takeaways from Google Marketing Live Read More »
