Webinars

Hero Academy Live! | PPC Hero

We’re bringing our new video series, Hero Academy, live for a special event. Showcasing three new sessions, you’ll learn a scientific process on how to improve your ad copy with Microsoft’s Purna Virji, a breakdown of ad extensions on Google and how you should be using them with Hanapin’s Elliot Kemp, and an overview on …

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Thriving in an AI World: Tips for PPC Professionals

Artificial intelligence is changing digital marketing drastically. Search Engine Journal even named 2019 the Year of Automated PPC. From automated bidding, ad placements, and even ad creation, it can feel as though humans aren’t necessary for PPC. This is where digital marketers start to panic – when we see the work we are used to …

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3 FAQs about Midwest Digital Marketing Day

1. What is Midwest Digital Marketing Day? 2. What are the webinar sessions about? Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel. Hanapin Marketing Associate Director of …

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Overcome B2B Challenges with Actionable Paid Social Tactics

As a B2B marketer, you know you’ve got it tough. Trying to target multiple people within an organization, who are probably in different stages of your funnel, on top of the challenges of a long sales cycle, is not a feat for the faint of heart. Especially when it comes to social. You know you …

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How to Fuel Cross-Channel Growth with PPC

As you’re probably aware, there’s no magical lever that helps us better understand the attributed effects of PPC.  Nor is there any magical lever to pull that lets us drive cross-channel conversion. But we can dream, right? In the meantime, our experts have some fantastic tips for how to design your campaigns to break PPC …

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Investing in Brand Campaigns? UX is Key

The question is: are branded campaigns worth your time and budget? In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click. Where are you driving your brand traffic? What is their first impression when they land on your site? The key to an …

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