You may have spent a significant amount of time getting your business off the ground. You hired the right people, and you have cultivated great customers who love your product. While you are proud of what you’ve accomplished so far, you will need more effort to grow and expand your business. This is the perfect time to consider how search engine optimization (SEO) can help your business soar. Not sure what an SEO company is or what it does? Here’s some information to help you get started.
What Is SEO?
When you use Google, Bing, or Yahoo, you enter in a specific search topic into the search bar, such as “restaurants near me”. The search engine then sends back suggested websites based on where you are and the keywords you used to search. It is these keywords that give search engines strength. The mathematical formulas used by search engines come up with lists of commonly used keywords for searches. If you use the right keywords, your business information rises closer and closer to the top of search engines. That means more and more customers will see your business. The further down the list your business is, the fewer customers will see it.
To grow your business, you need to practice good SEO skills. What will SEO skills do for you?
Build Your Brand and Name Recognition
This is especially important for new businesses. You want prospective customers to see your business at the top of search pages. The more frequently your customers see you in websearches, the more likely they are to click on your website and take a look. If you expand your website with social media and blog posts, you can increase traffic to your website exponentially.
Make the Most of Your Marketing
Research shows that 50% of businesses have a solid marketing plan–which means that half of all small businesses don’t. Whether you have a brand new business, or a business that is growing, you can use an SEO strategy to complement your marketing plan. If you have a customer outreach plan, you can customize your strategy to beat your business goals. Best of all, the SEO strategy can complement your social media feeds, as you tailor them to increase traffic to your site.
Increase Those Conversion Rates
If you’re wondering what will get those customers in the door, think about this for a moment. If you have an SEO strategy in place, you have a better chance of having customers click on your business web site. Once someone clicks on your site, they are more likely to come in or call your business. In fact, research shows that 50% of all customers that contact your business will visit or order via the internet. It would be difficult to duplicate that kind of success without an SEO plan.
Get your business moving quickly today by hiring an expert SEO agency to increase your marketshare and customer base. If you aren’t sure how to begin to develop a comprehensive SEO strategy, we can help. Why not contact Ivio today and let us help you move your business forward?
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