Good To SEO | Search engine optimization (SEO) Blog News


Taking the first steps into the world of search engine optimization (SEO) can be intimidating. If you have spent anytime researching the topic online then you have likely seen the sheer number of articles, blog and videos giving advice on keyword selection, Google ads and content development. Much like the world of tax and accounting there is a rich lexicon of terms and concepts that are seemingly a foreign language to those outside the industry.

While it may seem overwhelming the good news is there are SEO providers and consultants who can guide your efforts and help achieve results (new business opportunities being the most common) with your website and other digital assets. When assessing the marketplace, it’s important to know which questions to ask to help evaluate your options. Below is a list of considerations to make prior to starting the evaluation process. This will ensure you are in the best position possible when planning your program.

Organic vs. Paid Search

Before giving tips on how to evaluate providers it’s important to understand the difference between organic SEO and pay per click (PPC) advertising. It’s easy to confuse them and they are not the same. As the name implies, PPC is a tactic used where an ad is purchased in Google and payment is made for each click received. When you pay your ad appears, but when you stop paying the ad disappears. This allows for quick results, but the long-term staying power is limited. Organic SEO is the exact opposite. There is no payment so in one sense it’s free. However, it takes time to earn Google’s trust and move up in the rankings for targeted keyword terms. Both approaches have their place and can be effective. So be sure that you understand the difference and which service candidate providers are offering.

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Key Considerations





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