Everyone is sick of surveys – and for good reason. It’s hard to buy so much as a cup of coffee without receiving a survey about it, and customers just don’t believe you’re really listening. Be honest, are your surveys really driving change? Exactly. CX teams need to step away from the survey and seek a new means of survival.
How can you stop your CX program dying along with the traditional survey? If the survey is no longer our go-to method of gaining insight – what else is there? Like any form of survival, there are three key areas to focus on to keep your CX program not just alive, but flourishing.
You need three key elements. Just like any survival program, it’s all about food, water and shelter. Take a look at our survival guide to find out more…
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