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Most online marketers are determined to increase their content marketing efforts by creating even more content for their audience. Indeed, content marketing is playing an important part in online marketing. Due to its popularity, there is a lot of noise going on about content marketing. A lot of people are publishing great content on many different aspects of the topic. There are countless numbers of great tips on search engine optimization (SEO), email marketing, social media marketing and conversion optimization. It’s quite overwhelming and feels like there are so many things you can try to improve your content marketing strategy. There’s a lot of value packed into this book, but these tips aren’t here to overwhelm you. They are here to inspire and guide you to successfully take your content marketing to the next level. Who This Book Is For? This book is for bloggers, social media managers, content marketers and any other unmentioned professionals who are determined to grow their business with the power of content marketing. It doesn’t matter if you just started building your content marketing strategy or you already have one. There are always new things to discover and room for further improvement. What’s in it for me? I’m giving you actionable marketing tips with step-by-step instructions on how to implement them, tools you can use and additional reading if you want to learn more. They cover the most crucial aspects of content marketing from increasing website traffic to conversion optimization. With this book you will:
What’s Inside? Content Creation Tips I’m sure you don’t want to spend time creating content no one wants to read. This chapter will help you figure out what content to write and gives you some tips on how to make them remarkable and shareable. Build your Network and Relationships Content marketing is about building meaningful relationships. I prepared some tips on efficiently building relationships with customers, partners and industry influencers. Social Media Marketing Tips This section will reveal a huge amount of actionable social media marketing tips. You will learn how to get followers on the main social media platforms and also how to drive more traffic to your blog. Search Engine Optimization (SEO) Search engine optimization is what every content marketer should keep in mind. This section consists of many white hat SEO tips that actually work. You will see step-by-step instructions on link building, on site SEO and keyword research to outrank your competitors and get more organic traffic to your website. Communities and Directories for Content Marketing Learn how to use content directories and other platforms as part of your content marketing strategy. This section will provide some tips on how to use new and old platforms to reach your target audience. Repurposing Content Your content can be transformed into many different formats. Tips will reveal how to use infographics, ebooks, email courses and other content formats to increase your website traffic and generate more leads. Conversion Optimization This chapter will help you find new ways to generate more leads and some hacks on how to improve the conversion rates of your opt-in forms.