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The year’s coming to a close, which means it’s time for B2B marketers to pull out their crystal balls and start theorizing about what’s in store for 2018. The list of predictions this year is likely to be long, given the new innovations and technologies that have emerged in 2017.

I also have some thoughts about what’s coming in the new year. But I thought I’d change things up a bit and share what’s not going to happen. Here are five things that definitely won’t happen in 2018:

[Read the full article on MarTech Today.]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Peter Isaacson has over 25 years of marketing experience in both B2B and B2C marketing, ranging from branding, advertising, corporate communications and product marketing on a global scale. As CMO for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing. Prior to joining Demandbase, Peter was CMO at Castlight Health, helping to scale the company and build the marketing team prior to its successful IPO. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.



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