Martech Column

It’s been almost a year since the EU’s General Data Protection Regulation (GDPR) went into effect. The goal of.

MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts

Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees.

Last Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform:Express Scripts, a leading.

Last week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San.

If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s.

The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In.

When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found.

There has been an explosion in both consumer technology and marketing technology over the past decade. The simultaneity of.

There was a time when network security was merely a concern for security professionals and CISOs. But after serious,.

The measurement “90 percent” seems to come up a lot in my writings. One reason is obvious: For all.