This is a guest contribution from Kristie McCollum.
When it comes to creating your social media strategy, it’s always good to keep things fresh and evolving. There are a few things you can do to keep your marketing content engaging even as trends change.
Whether you are just starting a blog or have been blogging for years and traffic and engagement (or even sales) have reached a halt, it’s time for you to transform your social media marketing strategy.
Why is social media marketing important for a blogger?
As a new or seasoned blogger, it’s important for you to create a community around your blog. Your community is going to be made up of loyal readers, people who share your content, and those who purchase products or services consistently.
Social media is the bridge that connects your audience with your content.
Having a solid social media marketing strategy is going to not only increase traffic and engagement, but it will also increase your income.
Check out the following ways to transforming your social media marketing strategy if you are ready to:
- Increase your blog traffic
- See better engagement across social media and on your blog
- Build a supportive and loyal community of readers and buyers
1. Set Defined Goals
Before you can even begin mapping out your social media marketing strategy, you have to set clear and well defined goals. You need to know exactly where you are and where you want to go.
Think of your goals as your GPS. Document your starting place and where you want to end. For example, I am starting with a group of 100 people in my Facebook group and I’d like to have 1,000 by the end of the year. Having defined goals will eliminate the guesswork and you’ll also have to opportunity to see just how much you’ve grown over time.
2. Deliver Content Wisely
Your audience’s problems are not only key to your content marketing strategy but also your social media strategy.
You have to not only provide great content, but provide great content in a way that your audience can best receive it. If your target audience is young male body builders, you may best reach them with live videos or short video clips that they can watch while at the gym versus long wordy posts.
Ensuring that what you are creating is received in the best way possible by your audience is going to increase engagement greatly.
3. Ask Questions
Such a simple thing is often overlooked. Simply asking questions at the end of social media posts can really increase engagement and even shares. Many of the post that do well for me are concluded with a question.
You can even do things to get your audience more involved: for example, asking them to tag a friend or share their favorites, or top things related to your post topic.
4. Share Content from Top Influencers
This can really help increase engagement. You should already be sharing 80% of others’ content, but many people are not sure what to share or whose content to share.
Try taking a look at some of the content of the top influencers within your niche. By sharing their content, you are showing your audience that they can trust you because you are willing to reach outside of your own work to connect them to useful content. When your audience feels that they can trust what you share, they begin to trust you and your brand and will be more willing to interact and engage with your content.
5. Focus on What Works For You
Just because you see others doing well on Facebook, doesn’t mean Facebook is for you or your blog.
Be sure to check your analytics and take note of which social media platforms are driving the most engaging traffic. I get a lot of traffic from Facebook because of the promotional groups I participate in. This isn’t engaging traffic.
Wherever you are getting organic traffic, that’s where you should focus your efforts. Every platform isn’t designed for every blog or blogger. Go where your audience is. My audience is made up of moms so Pinterest is a great platform to focus my efforts on. Focus on what works best for you, not on what others say you should focus on.
6. Be Transparent
It’s okay to be open with your audience. You don’t have to give everything away, but you should share some personal moments from time to time with your audience.
Social media allows us to connect with our audience in a more personable way. Use it to make sure you are creating that connection. Post a photo of your dog lying next to you while you work, share a story about a time you failed in your business, things like that not only connect us, but humanize our brands.
When your audience gets to learn more about the real you, they will want to engage and connect with you more.
7. Always Link to a Product
Whether it’s paid or free, you should always be sending your audience to some sort of product or service.
You want to give value in your posts and videos but always send them to get more. Every interaction is an opportunity. Many of us are afraid to promote ourselves, but if this is your livelihood, then you have to do more.
Link to opt-ins or paid products or services in your bios, on Pinterest, on live videos, within Facebook groups, on Twitter, everywhere. Remember, social media is a bridge. Use that bridge to get your audience to your blog, business, products, and services.
Social media is ever-changing. But you can always do these things to help you stay relevant and keep your audience engaged with your content.
Be sure to be social and actively respond and connect with your audience. Many people lose support by failing to respond to messages or comments. Even a simple, “thank you for sharing” goes a long way.
Whatever challenges you face in the world of social media marketing, remember to focus on what works best for you and what will allow you to best connect with your audience.
Kristie is a work at home mom of three and serves mompreneurs as a social media and brand strategist. You can connect with Kristie at The Official CEO Mom or follow her on Twitter.
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