Alibaba.com Opens World’s Largest B2B Marketplace To US Businesses


“Alibaba.com is the largest B2B marketplace on the planet,” says John Caplan, the North America B2B President at Alibaba Group. “Today is a great day for US small businesses. Manufacturers and wholesalers can join Alibaba.com today to sell to the world. The platform is now open to enable those businesses to reach the 190 countries at four corners of the globe where we have ten million business buyers on the platform. That business is $23.9 trillion and in fact, it’s six times larger than the B2C market.”

John Caplan, President, North America B2B at Alibaba Group, discusses opening Alibaba.com to US small businesses to reach 10 million new B2B buyers, in an interview on Bloomberg:

Alibaba.com Now Open To US Small Businesses

Today is a great day for US small businesses. Manufacturers and wholesalers can join Alibaba.com today to sell to the world. The platform is now open to enable those businesses to reach the 190 countries at four corners of the globe where we have ten million business buyers on the platform. That business is $23.9 trillion and in fact, it’s six times larger than the B2C market. Alibaba.com is the largest B2B marketplace on the planet. What we built are simple to use tools for small businesses to have a global storefront, to market to customers, and then to reach deep into the globe so that they can sell their goods.

Today’s the big announcement. But in fact, one-third of the demand, the buyers on Alibaba.com, are here in the United States. So those folks we’ve been doing business with for 20 years since Jack founded the company. Now what we’re saying to them is you’ve been sourcing on the platform and now you can, in fact, sell to the world on the platform. We are entirely focused on the B2B market. It is $23.9 trillion. Alibaba.com is purpose-built to help small businesses sell to the world. We’re very focused on helping digitize small businesses around the globe.

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70 Percent of US Small Businesses Do Not Sell Online

One interesting statistic, 70 percent of US small businesses do not sell online today. This market is not yet digitized. What we’ve created are simple to use tools to help small businesses get online. It’s an interesting space because. In fact, the value chain for small businesses, the value chain for B2B is so complex that no one has digitized it end-to-end other than Alibaba.com. 

We’ve actually created a platform that enables a small business to message, talk to, negotiate with, pay, and handle the logistics for orders end-to-end. I think we’re in a class by ourselves.  Our business has seen a triple-digit growth and this plan has been in the works for many years. I joined Alibaba.com in 2017. The transformation of our business from a yellow page business to an end-to-end procurement platform is now adding the globalized supply to the platform.

Alibaba.com Opens World’s Largest B2B Marketplace To US Businesses – John Caplan



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