Regulations in India favor local companies. Still, Amazon is the fourth most-trusted brand in that country. Since entering India in 2013, Amazon has faced entrenched competition and restrictive government policies. Amazon has not achieved the domination in India as it has elsewhere, even with nearly $5 billion invested. In this post, I’ll provide an overview […]
While Amazon does not provide sales data for its Prime Days, it did state that during the 48-hour 2019 event on July 15 and 16, sales surpassed the 2018 Black Friday and Cyber Monday revenues combined. Prime members purchased more than 175 million items throughout the two days this year. Prime Day last year was
Amazon Prime Days 2019 Breaks Records; Other Merchants Benefit Read More »
There are now over 100 million Amazon Prime members in the U.S. Selling on the Amazon Marketplace is a huge opportunity, especially for brands. The all-important holiday selling season on Amazon in begins in early November. Start preparing now with the following four steps. Merchandising Develop your merchandising plan. Review your sales reports to see
Verilux, a producer of lamps and light products, has an excellent branded storefront on Amazon. Storefronts — “Amazon Stores” — are available to companies on Amazon’s Brand Registry. Amazon is becoming brand-centric. Selling on Amazon is an excellent opportunity for brands to gain visibility and sales. One of the tools is an Amazon Store, a
Amazon’s new bidding options for Sponsored Product ads can be effective so long as seller-advertisers do not spend more than the gross profit of each item. Image: Amazon. The Amazon Marketplace continues to evolve. Amazon is improving its seller tools for success on the platform. The key is understanding how to use them. Last month
Do Amazon’s New ‘Dynamic Bid’ Ads Improve Sales? Read More »
Amazon’s worldwide net sales in 2018 increased 31 percent to $232.9 billion, compared with $177.9 billion in 2017. Net income increased to $10.1 billion. The outlook for 2019, however, is not as positive. Amazon reported its 2018 fiscal year and fourth quarter financial results on January 31. As expected, the company surpassed last year’s results
Amazon Posts Stellar 2018 Financial Results; 2019 Not as Bright Read More »
PopSockets left Amazon entirely after a dispute. Due to strong brand recognition and sales diversity, PopSockets has continued to prosper. PopSockets sells phone grips and stands. The product is successful. It has excellent brand recognition, especially among younger consumers. For years, PopSockets was a vendor to Amazon. It also had authorized sellers on Amazon’s marketplace.
Presto! paper towels and Amazon Essentials clothing are among Amazon’s “top rated” private labels. Source: Amazon. Amazon is aggressively expanding both the number of private label goods it sells and the product categories it offers. Besides dominating online sales, Amazon is the source of over 50 percent of all online product searches, surpassing Google. Amazon’s
Will Amazon’s Private Labels Squeeze Out Smaller Brands? Read More »
Selling on Amazon can generate revenue, reinforce your brand’s reputation, and expose your product to 8 million U.S. visitors per day. Using the Amazon marketplace, the opportunity for success is unparalleled. Moreover, through intelligent merchandising and the use of its tools, Amazon can servce as a customer acquisition channel for your brand. However, resellers on
To date, Amazon has introduced roughly 70 private label brands. This has rattled many observers, who fear Amazon’s growing influence. But private label products are not new. The only difference between Amazon and other retailers, such as Target and Walmart, is that consumers shop on their computers instead of physical stores. Retailers have had private
