Amazon & Marketplaces

4 Steps to Prepare for Holiday Sales on Amazon

There are now over 100 million Amazon Prime members in the U.S. Selling on the Amazon Marketplace is a huge opportunity, especially for brands. The all-important holiday selling season on Amazon in begins in early November. Start preparing now with the following four steps. Merchandising Develop your merchandising plan. Review your sales reports to see …

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Amazon Posts Stellar 2018 Financial Results; 2019 Not as Bright

Amazon’s worldwide net sales in 2018 increased 31 percent to $232.9 billion, compared with $177.9 billion in 2017. Net income increased to $10.1 billion. The outlook for 2019, however, is not as positive. Amazon reported its 2018 fiscal year and fourth quarter financial results on January 31. As expected, the company surpassed last year’s results …

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How PopSockets Prospered after Leaving Amazon

PopSockets left Amazon entirely after a dispute. Due to strong brand recognition and sales diversity, PopSockets has continued to prosper. PopSockets sells phone grips and stands. The product is successful. It has excellent brand recognition, especially among younger consumers. For years, PopSockets was a vendor to Amazon. It also had authorized sellers on Amazon’s marketplace. …

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Will Amazon’s Private Labels Squeeze Out Smaller Brands?

Presto! paper towels and Amazon Essentials clothing are among Amazon’s “top rated” private labels. Source: Amazon. Amazon is aggressively expanding both the number of private label goods it sells and the product categories it offers. Besides dominating online sales, Amazon is the source of over 50 percent of all online product searches, surpassing Google. Amazon’s …

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Resellers on Amazon Can Damage a Brand

Selling on Amazon can generate revenue, reinforce your brand’s reputation, and expose your product to 8 million U.S. visitors per day. Using the Amazon marketplace, the opportunity for success is unparalleled. Moreover, through intelligent merchandising and the use of its tools, Amazon can servce as a customer acquisition channel for your brand. However, resellers on …

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4 Myths about Amazon’s Private Label Brands

To date, Amazon has introduced roughly 70 private label brands. This has rattled many observers, who fear Amazon’s growing influence. But private label products are not new. The only difference between Amazon and other retailers, such as Target and Walmart, is that consumers shop on their computers instead of physical stores. Retailers have had private …

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4 KPIs to Improve Results from Amazon Ads

Advertising on Amazon is challenging for many sellers. This confusion often stems from sellers approaching Amazon ads the same way they would Google Ads (formerly AdWords). Amazon Marketing Services, the company’s ad platform, is a cost-per-click model, as is Google Ads. However, AMS is designed exclusively to sell products. With the proper approach, sellers can …

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