The High-Stakes Game of Telephone That’s Diluting Your Brand Story
Making sure a brand story is clearly defined for every employee in an organization, from marketing to those on the front lines, is no game. At least, it shouldn’t be. But according to a joint study my company conducted with FocusVision, marketing teams are losing control of their brand messages the minute they start sharing […]
The High-Stakes Game of Telephone That’s Diluting Your Brand Story Read More »