September 8, 2017 Client communication can feel like a battle, a war that never ends, a constant struggle to feel like you have control of the relationship and of the account. There’s an ancient Chinese military strategy book that is considered the ultimate combat guide, The Art of War, written by military general Sun Tzu. […]
August 25, 2017 Kicking off any type of relationship can be overwhelming. A conversion rate optimization (CRO) relationship is no different. You have many different aspects to juggle when you’re beginning and maintaining these relationships, including: Verticals Industry types KPIs Client personalities Site structure The list goes on and on. We’re always striving to
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August 2, 2017 Have you ever attended a conference or a training session and thought to yourself, “this message just makes everything click into place?” This week I attended an optional training session at Hanapin about how to deliver presentations with ease and confidence. The topic intrigued me because who wouldn’t want to learn as
