Basic PPC Strategies

Midwest Digital Marketing Day: Free Day of PPC Training On July 25th

Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find meet-ups and swap ideas. This event is designed for connecting …

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What Is A Good Click Through Rate (CTR)?

What is a good click-through rate? It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains as to what constitutes a good vs. subpar account CTR. Below, I’ll give a definitive answer, though I acknowledge that many factors are at play. Additionally, I’ll …

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3 PPC Techniques to Strengthen your Brand

Branded campaigns can help increase awareness to your product and services and capture the demand generated by your upper funnel campaigns. Through the process of Brand Building, you can help strengthen your brand and enhance the performance of your campaign. If you’re not sold on the idea of paying for your branded terms, read what …

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The Case For Time Flexible PPC Budgets

“Just wanted to let you know your campaign has a limited budget. You’re hitting your goals so might as well raise it!” I’m guessing I’m not the only one who hears this from platform reps, account executives, and sales associates. In a perfect world, every client has an unlimited budget restricted only by the maximum …

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Your First Google Ads Campaign: Everything You Should Know

Running your first ever Google Ads campaign? Well, it is a great idea to invest in Google Ads. In fact, I consider it an excellent choice because Google Ads can help your business grow. However, the process of formulating a Google Ads campaign has to be carried out immaculately so that it can produce profitable …

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Tips to Lower Rising CPCs

As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC).  Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC.  Advertisers worked over the past year to harness automation and understand how to reap the benefits without …

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5 Must Watch PPC Reporting Metrics For Small Businesses

What’s the end goal of any small business PPC campaign? Results. Results that show you that all the effort you’ve put into building, optimizing, curating, and monitoring your Pay per Click (PPC) ads matters and is paying off. Using valuable data in the form of performance metrics and reporting within Bing Ads and Google Ads …

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Starting Your Digital Journey As A Small Business

Lately, I’ve had the opportunity to speak with a number of small business owners about their digital marketing needs. What I’m learning is that there’s a HUGE discrepancy in the value many small business owners place on digital presence/marketing compared to the known value digital provides. We know that 63% of Americans search on Google, …

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