Basic PPC Strategies

Midwest Digital Marketing Day: Free Day of PPC Training On July 25th

Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find meet-ups and swap ideas. This event is designed for connecting …

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What Is A Good Click Through Rate (CTR)?

What is a good click-through rate? It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains as to what constitutes a good vs. subpar account CTR. Below, I’ll give a definitive answer, though I acknowledge that many factors are at play. Additionally, I’ll …

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3 PPC Techniques to Strengthen your Brand

Branded campaigns can help increase awareness to your product and services and capture the demand generated by your upper funnel campaigns. Through the process of Brand Building, you can help strengthen your brand and enhance the performance of your campaign. If you’re not sold on the idea of paying for your branded terms, read what …

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