LinkedIn

5 LinkedIn Profile Makeover Tips and Why It’s Crucial to Outreach Success

LinkedIn is a popular and widely used social media platform. Registered LinkedIn accounts have reached around 467 million, and it’s showing no signs of slowing down anytime soon. The vast majority of these accounts are in a rough shape. Chance are, that you could use a LinkedIn profile makeover, too. LI can be compared to […]

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7 Common Mistakes Marketers Must Never Make on LinkedIn

Are you a marketing professional who takes advantage of social media to build your personal brand and build valuable connections? As digital marketing headhunters, we often see even the most seasoned professionals make mistakes on social media that are easily avoidable. Sure, social media is a place to showcase your awesome personality and get creative.

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2018 Facebook Changes Put Community First

The Low-Down on Facebook’s Latest Changes and How They Affect Your Business No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers. That’s why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners

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5 Ways to Use LinkedIn as a Powerful Marketing Tool for Your Business

By Aaron Agius When you’re marketing a business, one of the most important decisions you’ll make is determining the best channels for communicating your message. Given that 80% of B2B social media leads come from LinkedIn, you absolutely must be using this platform if you’re selling to other businesses. Most people use LinkedIn to network, stay

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7 Segmentation Mistakes that Will Cost Your Business Money

Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly

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9 Tips to Close Sales with Video Content

In 2018, closing a sale is no longer a job that is left entirely up to a salesperson. Consumers are taking it upon themselves to make sure they buy the right product at the right price by researching information online. In fact, 82% of customers conduct research online prior to making a purchase. In a

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Annual Content Planning: How To Kickstart Filling Your Editorial Calendar

Are you back from the holidays facing an empty editorial calendar? Instead of sitting with your fingers hovering over your keyboard waiting for words to magically appear on your screen, tap into the power of annual content planning. To get your content marketing on track to succeed, use annual content planned around specific times and

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