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Fortune 500 Business Social Media Use: What Your Peers Are Doing [Research]

To remain competitive with your peers and market leaders, your business social media use requires resources, budget and people. Over the last 9 years, social media has evolved from free media platforms used mainly by small businesses and solopreneurs to achieve David-like results into full-fledged media entities. As such, they’re a key element of marketing

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Data Shows LinkedIn’s Value as a Networking, Branding Tool (INFOGRAPHIC)

Back in 2003 when LinkedIn (NYSE:LNKD) was launched, it was primarily used for job hunting. A lot has changed since then. Today, it is extensively used for networking and personal branding. This fresh insight comes from data collected by NumberSleuth, a company helping to discover details about the numbers of your incoming calls. According to

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Facebook Sets its Sights on LinkedIn After Testing New Resume Feature

LinkedIn should probably worry now that Facebook has apparently decided to copy a key element of the business website – its resume and CV feature. Facebook is notorious for blatantly copying services and apps made popular by other social media competitors, most notably Snapchat. The social networking site has already cloned Snapchat’s Lens filters and

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Using Direct Lead Ads For Mobile Lead Generation

October 18, 2017 Social ads continue to get more and more interactive for e-commerce advertisers. Facebook is hard at work, beautifying canvas and product layouts that really make product images and video content pop. Facebook introduced canvas templates for product ads this month, which may leave those of us cultivating leads or advertising in the business to

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LinkedIn launches autoplay mobile video ads

LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay, and appear as a standalone unit with a “Promoted” label to distinguish them as paid content.

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5 Tools to Create SEO-Friendly Content Step-by-Step

Blogging is not as easy as it may seem. Writing articles while lying on your bed might sound like that is all that’s involved in creating great content, but people who actually do this work know that it couldn’t be further from the truth. It’s not difficult to create articles if writing (and the topics

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4 Essential Social Media Lessons for Near and Recent Grads

The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement. Just the mention of a job search can bring fears, worries, and stress to near and recent graduates. Are you prepared for your job search? Social media can help. This is even more so

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