Instagram is a critical social network for fashion and lifestyle merchants, for two reasons. First is brand representation. Branding is how consumers perceive a company. Instagram is mainly visual — images and videos. Plus it offers text capability and hashtags for categorizing. Instagram’s tools, in other words, can showcase a business and enhance its branding. […]
Do-it-yourself Instagram Guide for Lifestyle Brands Read More »
On May 30, Mary Meeker of Kleiner Perkins Caufield & Byers, the venture capital firm, delivered her Internet Trends 2018 report at the Code Conference in Rancho Palos Verdes, Calif. This report is an annual tradition that is watched closely by the Silicon Valley crowd. She mowed through nearly 300 slides. A few of them
Report: Internet Trends Favor Amazon, Mobile, Social Read More »
Need content marketing ideas to fuel your ecommerce business in July 2018? Consider being nice to New Jersey, introducing a little pandemonium, or focusing on customers and products. Content marketing is the act of creating, producing, and distributing content with the express purpose of attracting, engaging, and retaining customers. For many ecommerce companies, content is
Major holidays, like Christmas, are typically very lucrative seasons for most businesses. It also opens up a lot of opportunities for them to connect with potential clients. Unfortunately, the holidays are a very stressful time for consumers. The wrong marketing campaign can alienate clients, damage a company’s reputation, and waste precious opportunities to develop brand
3 Holiday Social Media Campaigns to Emulate for Your Business Read More »
Social media is a great tool for boosting a company’s online presence, build their brand, drive traffic to one’s website, and close sales. However, building a decent following is challenging. One effective way to build a following is to tap into an already existing base – that of the competition – and convince their followers
4 Ways to Steal Your Competitor’s Social Media Followers Read More »
Every company wants to have a successful ad campaign. Unfortunately, most don’t have the big budget necessary to compete with major companies. But that doesn’t mean you’re stuck with a losing marketing campaign. It just means your company has to be more creative and determined. If you’re using Google AdWords, you have to narrow down your
5 Tips for Making the Most of Your Google AdWords Budget Read More »
Millennials have been on the radar of most marketers the past few years. While this is a large and potentially lucrative demographic, the most powerful group, at least when it comes to spending, is still the baby boomers. Marketers understand that about 70 million people from this generation would be entering retirement over the next ten
5 Things You Should Know About Marketing to Baby Boomers Read More »
