Marketing & Advertising

How to Launch Facebook Ads from Your Business Page

Facebook is not just the world’s most popular social media site, it is also an excellent advertising platform for ecommerce businesses. Admittedly, Facebook has been in the news of late for privacy concerns and for how it shares information with advertisers. Nonetheless, there are many good reasons to use Facebook ads, not the least of …

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Overlooked Email Tools to Streamline Production, Drive Conversions

Most email service providers offer easy form builders to entice (and segment) new subscribers. This example is from GetResponse. While the goal of email marketing has remained constant in the past two decades, the underlying technology has changed. Email service providers are increasingly sophisticated. Every provider serves the same basic need — sending emails — …

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10 Impressive Social Media Campaigns from Brands in 2019

Social media campaigns from established brands can generate ideas and strategies for your own marketing efforts. Here is a list of recent social media campaigns from large brands. Several of the campaigns revolve around broad social and cultural issues, such as climate change and the #MeToo movement. Other campaigns elicit, reward, or celebrate the support …

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