A giveaway contest is an enduring promotional tool. A contest attracts and rewards fans, and the item is usually the prize. A giveaway can create buzz around a product or a brand. On social media, giveaways are relatively simple to run and easy to understand. Here is a list of giveaway contest examples on social […]
15 Buzz-worthy Giveaway Contests on Social Media Read More »
Facebook is not just the world’s most popular social media site, it is also an excellent advertising platform for ecommerce businesses. Admittedly, Facebook has been in the news of late for privacy concerns and for how it shares information with advertisers. Nonetheless, there are many good reasons to use Facebook ads, not the least of
How to Launch Facebook Ads from Your Business Page Read More »
Most email service providers offer easy form builders to entice (and segment) new subscribers. This example is from GetResponse. While the goal of email marketing has remained constant in the past two decades, the underlying technology has changed. Email service providers are increasingly sophisticated. Every provider serves the same basic need — sending emails —
Overlooked Email Tools to Streamline Production, Drive Conversions Read More »
Writing an ebook can be a good way to demonstrate your expertise. There are plenty of online tools to help with the publishing and distribution process. Here is a list of tools to publish an ebook. There are tools to create and format ebooks, platforms to publish and distribute ebooks. Most are do-it-yourself tools, though
Content marketing requires a steady stream of material, such as guides, articles, and podcasts. Often this material is the result of dozens of ideas. For September 2019, your business might choose to write about procrastination. Or it could publish a useful guide, or it might even start a podcast. Content marketing is the act of
Social media campaigns from established brands can generate ideas and strategies for your own marketing efforts. Here is a list of recent social media campaigns from large brands. Several of the campaigns revolve around broad social and cultural issues, such as climate change and the #MeToo movement. Other campaigns elicit, reward, or celebrate the support
10 Impressive Social Media Campaigns from Brands in 2019 Read More »
A recent study concluded that online marketers viewed artificial intelligence as “the next big thing.” But AI is not new for email service providers. Email platforms have long recognized that AI can optimize opens and clicks while saving time and money. In this post, I’ll address five ways that AI can improve your email program.
5 Ways Artificial Intelligence Improves Email Marketing Read More »
Recently I logged onto Wayfair’s mobile app to shop for a bed for my daughter. I looked at lofted beds with storage as well as bunk beds. With a large selection, I spent a bit of time refining by features, price, and size. I then left the app since I was in the research stage.
Email Case Study: Wayfair’s Triggered, Personalized Campaigns Read More »
Instagram can generate traffic and sales to an ecommerce site. But it takes work and persistence. Tracking engagement, such as from these posts, is critical for tweaking and improving. Instagram plays an enormous role in social media marketing and advertising. Thirty-five percent of online adults are Instagram users, according to Hootsuite. Optimizing Instagram performance should
12 Ways to Attract Instagram Followers and Drive Engagement Read More »
I have to come up with lots of article ideas. I have a few methods, including reading industry-specific content and following links they reference. This morning, I was sitting in my office, sipping Topo-Chico mineral water and reading through my Feedly list for the day. One article led to another, and I ended up on
