Paid search marketing is known in the marketing and advertising industry by many different names (and abbreviations). Search engine marketing (SEM, which can include SEO), pay-per-click (PPC), search engine advertising,…
AdWords
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Over the years, many companies have debated whether you should or should not bid on your own brand terms. Some article suggests you should not waste your money and others believe…
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As every digital advertiser should know by now, AdWords has officially rebranded to Google Ads. Whether you are pro-change or anti-change with Google’s advertising services, there is one certainty –…
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July 18, 2018 In a previous article Dynamic Search Ads for Beginners, Shannon discussed different reasons you might want to use Dynamic search ads (DSA) and how to set them…
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Among the many challenges that a modern marketer faces, ad fraud is right up there at the top. Ad fraud negatively impacts the effectiveness of your ad spend and if…
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It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades. Mobile has…