July 18, 2018 In a previous article Dynamic Search Ads for Beginners, Shannon discussed different reasons you might want to use Dynamic search ads (DSA) and how to set them…
AdWords
Among the many challenges that a modern marketer faces, ad fraud is right up there at the top. Ad fraud negatively impacts the effectiveness of your ad spend and if…
It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades. Mobile has…
Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand. After two decades, Google…
When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an…
June 18, 2018 Buying in-store is still a big deal for shoppers, and Google has announced a few cool new tools to let physical retailers target those shoppers heading to…