Content only works, only influences potential customers, when those would-be customers can find it. Thus promotion is an important aspect of any content marketing campaign. In a sense, content marketing consists of three parts: creation, publication, and distribution. Content creation embodies researching topics, writing articles, producing videos, and generally making the useful, informative, or entertaining […]
For many online stores, the Christmas shopping season can represent a significant percentage of total annual sales. Thus it’s important to get holiday ecommerce marketing right. What follows is a checklist of 12 reminders for your ecommerce company to be successful this holiday season. Holiday ecommerce marketing plans should start in September or earlier. Image:
Shoppers aged 54 to 72 represent a significant portion of the total U.S. consumer market. And they have the financial wherewithal to among the top customers of an ecommerce company. This group of potential customers can be reached with content marketing via Facebook, YouTube, and internal blogs. The term “Baby Boomers” describes the demographic cohort
Email subscribers come and go. Some are active. They open, read, and click every email. But few stay active indefinitely. Many eventually become dormant and no longer respond. In this post, I’ll review six tips to re-engage these dormant subscribers. 6 Tips to Re-engage Email Subscribers A/B test subject lines. Subject lines entice recipients to open
You’ve made a critical decision for your company: It’s time to hire a social media marketer. Or is it that time? I ask because it’s important to know the answer before you post the job. How do you know whether to hire or not? I have suggestions. Based on my experience of being hired as
3 Tips for Hiring (or Not) a Social Media Marketer Read More »
Your shopping cart is a database containing all your products with their images and attributes, such as price, title, and description. To use Google Shopping ads, a merchant must first export all of that shopping cart data into Google’s own database via the Merchant Center. This requires a data feed, which can be a manual
Success with Google Shopping, Part 2: Merchant Center Read More »
For many years Google Ads (formerly AdWords) allowed 25 characters for a single headline and two lines of description text at 35 characters per line. Then Google Ads gave us two headlines of 30 characters each and a description line of 80 characters. It was like Christmas with all that new real estate. Well, the
Google Ads Expands Headlines, Descriptions, Characters Read More »
Most lifestyle and fashion merchants use social media. But many don’t realize how critical it is to their business. For large retailers, social media is typically responsible for 3-7 percent of web traffic. Smaller merchants, however, can build an entire, lucrative business around this channel. Social media is not about throwing random pictures on Instagram,
Fashion Merchants Can Build a Business around Social Media Read More »
Content marketing requires a steady flow of topics. For this October, consider covering Halloween, Breast Cancer Awareness Month, vegetarianism, Oktoberfest, and what’s streaming on Netflix, Amazon Prime, and Hulu. Content marketing is the act of creating, publishing, and distributing content with the aim of attracting, engaging, and retaining customers. Content marketing works on the principle
Inbound marketing is the art of creating content for your prospects and then attracting and converting them through channels such as search engines and social media. Here is a list of some of my favorite inbound marketing blogs — from digital agencies and veteran influencers. These blogs cover content creation, social media, search, the nature
