News & Noise

4 Effective Ways for Businesses to Tell Stories on Social Media

4 Effective Ways for Businesses to Tell Stories on Social Media Marketing is all about telling stories. In fact, the best marketing material doesn’t often feel “promotional.” Modern consumers are sophisticated, and they prefer to engage with blogs, ads, and social-media posts that resonate with them on an emotional or intellectual level. But how can […]

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Using a Tiered Content Distribution Strategy to Scale Your Pinterest Traffic

Using a Tiered Content Distribution Strategy to Scale Your Pinterest Traffic Pinterest has become a very effective platform for both branding and performance marketing. Nearly 90% of Pinterest users have made a purchase after discovering a brand on the image sharing site. However, as with most social media platforms, you get out what you put

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Are Ghost Followers Bringing Your Instagram Engagement Down?

Are Ghost Followers Bringing Your Instagram Engagement Down? The term “ghost followers” may not sound particularly ominous, but it can wreak havoc on the health of your Instagram and bring your engagement down. Brands and influencers alike do what they can to ensure their social media campaigns attract more followers and potential customers. However, when

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A Frightening View of the Dark Side of Social Media Addiction

A Frightening View of the Dark Side of Social Media Addiction Let’s put this out front: Social media is an incredibly powerful and influential tool for connecting with peers to maintain friendships, sell products, stay informed and perform other tasks. However, social media can also be dangerous to users — physically, emotionally, mentally and digitally.

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Social Media WA Summit | 20-22 February 2019, Perth | Novotel Perth Langley

Social Media WA Summit | 20-22 February 2019, Perth | Novotel Perth Langley Strategies to drive consumer engagement and inform decision making within your organisation Register here – Use VIP code SME1 to receive the best rates available With eight out of 10 Australians on social media, there is now an increased focus for the

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