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SG Google to Compress Display Ads with Brotli Same Algorithm Used in AMP

Google Now Compressing Display Ads with Brotli

Google just announced that it will now be compressing Google Display Ads with Brotli. Brotli, for those of you who don’t know, is an open-source data compression algorithm that compresses file size better than gzip. Google introduced the compression algorithm in 2015 and has been instrumental in boosting the load speed in Accelerated Mobile Pages (AMP) by …

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SG New Google Attribution Tool Helps You Evaluate Your Marketing Campaign

New Google Attribution Tool Helps You Evaluate Your Marketing Campaign

There has been a lot of talk recently about attribution. And answering these questions has been one of the biggest challenges facing the modern marketer: “Is my marketing campaign working?” “Does that last click really deserve all the credit?” “Where then am I spending more than I should?” While many tools have been developed that attempt to …

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SG Bing Ads Now Lets You Advertise by Device

Bing Ads Now Lets You Advertise by Device

Bing Ads has upgraded their interface, allowing advertisers to target specific devices. Back in November of 2016, Bing Ads announced an update to Device Targeting by adding “desktop exclusion” as a new option. The goal was to “broaden bid modifier ranges and allow complete opt-out for Tablet,” for which they received tremendous feedback. And now this week, …

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SG Bing Now Lets You Search for an Object Within an Image

Bing Now Lets You Search for an Object Within an Image

Bing seems to be making all the right moves these days. Over the last couple of months, the search engine has improved its hotel search experience and introduced Bing Custom Search, a tool that lets you build a search engine (sort of) around a specific topic. Image Source And now Bing lets you search for objects within …

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