search engine

Search engine results: The ten year evolution

The search landscape has always been one that is evolving. Right now the big discussion is around Google’s control on how much search traffic goes to publishers vs. stays on Google.com. This might end up being a really big point for Google when it comes down to challenging the long-held point of view that competition …

Search engine results: The ten year evolution Read More »

Which Should You Focus On?

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn’t try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Hey, let’s rank Coca-Cola …

Which Should You Focus On? Read More »

Google bans adverts for anti-censorship sites in China

Google has sported a rocky relationship with China for more than 10 years. While the company’s on again, off again approach to the Internet’s largest ‘untapped’ market has always been tempestuous, recent developments suggest the tech giant may be yielding to its own growth imperative and bending to the government’s demands once more. For more …

Google bans adverts for anti-censorship sites in China Read More »

Using Analytics to Improve Social Media Marketing

Using Analytics to Improve Social Media Marketing With all the blog posts, videos, and tweets that you share to increase your business online presence, what is the guarantee that your target audience sees your content? Or rather, how will you know if potential customers are reacting to your content the way you want them to? …

Using Analytics to Improve Social Media Marketing Read More »

Alternatives to Google: Mojeek believes a truly independent and tracking-free search engine must be built from scratch

It has become something of a personal mission of mine to take some time to explore global alternatives to Google here at Search Engine Watch. This all began with my piece No need for Google and has continued with more in-depth studies into Ecosia, DuckDuckGo, Baidu and Yandex. Today, I want to turn my attention to …

Alternatives to Google: Mojeek believes a truly independent and tracking-free search engine must be built from scratch Read More »

Conversation mapping: The new rules to win in search and content marketing

Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle to create a mix of content ‘good enough’ to win. That is the main finding from the second annual State of Content Marketing Survey, an annual temperature check of the …

Conversation mapping: The new rules to win in search and content marketing Read More »

Effective SEO Techniques that Work in 2019 & Beyond

UPDATED! One of our most popular posts for the past few years, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2019!  In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is, that you might not even know it. …

Effective SEO Techniques that Work in 2019 & Beyond Read More »

The Ultimate Guide to YouTube Advertising in 2018

There’s no doubt that video is taking over. Although marketing predictions for each year always state that we need to gear up for “the year of video,” don’t be tricked into thinking video is just a marketing fad. Source Considering that YouTube is the second largest search engine in the world, you’re definitely missing out if …

The Ultimate Guide to YouTube Advertising in 2018 Read More »

Search trends 2018: what can marketers learn?

Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%. …

Search trends 2018: what can marketers learn? Read More »

How to invest in your SEO for the highest ROI

  Every business owner’s dream is to have consistent business growth. Unfortunately,  this is easier said than done. In fact, 20% of small businesses fail in their first year and only 30% of businesses, make it past the 10-year mark. Therefore, SEO is a key component of inbound sales strategy, where new customers can come …

How to invest in your SEO for the highest ROI Read More »

Laying the foundations of good SEO: the most important tasks (part 2)

SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily. However, it is imperative to lay the foundations of good SEO by accomplishing time-tested tasks that both beginner and advanced SEOs usually follow in their daily routines. In part one of this series, the author explained the most …

Laying the foundations of good SEO: the most important tasks (part 2) Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com