Newsrooms

How to Newsjack: A Guide for Content Marketers

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content marketers use newsjacking on a regular basis and instead rely on old …

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Google to Stop Supporting Robots.txt Noindex: What That Means for You

Effective September 1, 2019, Google will no longer support the robots.txt directive related to indexing. This means that Google will start to index your webpage(s) if you’ve only relied on the robots.txt noindex directive to remove those pages from the SERPs. You have until the first of September to remove it and use another method. …

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SG Instagram Adds New 22Favorites22 Feature for Marketers

Instagram Adds New “Favorites” Feature for Marketers

In a bid to stay ahead of the competition, Instagram has been adding a lot of new features recently. For the layperson, there’s not much that’s new, but for the marketer, these are the most recent exciting features: Story Ads, which helps you increase your reach Location Stories, which helps you build brand awareness when …

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SG Facebook Launches Video Creation App

Facebook Launches Video Creation App

In an effort to empower its community of creators and gain a larger piece of YouTube’s pie, Facebook has announced that it will launch a standalone video creation app which will be integrated into Facebook Live later in the year. Making the announcement at VidCon on June 23, Facebook said that the app will enable video …

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SG How Google Has Been Addressing Brand Safety Concerns on YouTube

How Google Has Been Addressing Brand Safety Concerns on YouTube

Back in mid-March, The Guardian withdrew “all its online advertising from Google and YouTube after it emerged that its ads were being inadvertently placed next to extremist material.” Shortly after, more UK brands followed and stopped their ads running on various Google platforms. This was not the first time that these concerns were voiced. For years now, advertisers …

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SG Facebook Messenger Adds Emojis and 3 More Features for Video Chats

Facebook Messenger Adds Emojis and 3 More Features for Video Chats

To keep your video chats going, Facebook Messenger has added 4 new features. During a video chat on Messenger, you can now add: Animated Reactions Masks and Related Effects Filters Screenshots Starting June 26, these features will be available worldwide. Recent News: Microsoft Rewards Is Paying More People to Use Bing Reactions The animated reactions feature allows you …

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Unique Reach – A Tool that Captures Impressions per Unique User

Google made some major announcements at May’s Marketing Next conference, and one of the most interesting announcements was: Unique Reach, a measurement tool that tells you how many times the same person has seen your ad. Click To Tweet It’s not an ad blocker. It’s a measurement tool. It’s Good for Advertisers We know that …

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SG Google to Compress Display Ads with Brotli Same Algorithm Used in AMP

Google Now Compressing Display Ads with Brotli

Google just announced that it will now be compressing Google Display Ads with Brotli. Brotli, for those of you who don’t know, is an open-source data compression algorithm that compresses file size better than gzip. Google introduced the compression algorithm in 2015 and has been instrumental in boosting the load speed in Accelerated Mobile Pages (AMP) by …

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SG New Google Attribution Tool Helps You Evaluate Your Marketing Campaign

New Google Attribution Tool Helps You Evaluate Your Marketing Campaign

There has been a lot of talk recently about attribution. And answering these questions has been one of the biggest challenges facing the modern marketer: “Is my marketing campaign working?” “Does that last click really deserve all the credit?” “Where then am I spending more than I should?” While many tools have been developed that attempt to …

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SG Bing Ads Now Lets You Advertise by Device

Bing Ads Now Lets You Advertise by Device

Bing Ads has upgraded their interface, allowing advertisers to target specific devices. Back in November of 2016, Bing Ads announced an update to Device Targeting by adding “desktop exclusion” as a new option. The goal was to “broaden bid modifier ranges and allow complete opt-out for Tablet,” for which they received tremendous feedback. And now this week, …

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SG Bing Now Lets You Search for an Object Within an Image

Bing Now Lets You Search for an Object Within an Image

Bing seems to be making all the right moves these days. Over the last couple of months, the search engine has improved its hotel search experience and introduced Bing Custom Search, a tool that lets you build a search engine (sort of) around a specific topic. Image Source And now Bing lets you search for objects within …

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