The North Face’s Wikipedia hijacking is a wake-up call for brands and agencies – Econsultancy
An embarrassing ad campaign demonstrates that even in today’s mature digital marketing ecoystem, there are still agencies and executives at prominent brands that fundamentally don’t understand the rules of digital marketing. Leo Burnett Tailor Made, a subsidiary of Publicis Groupe’s Leo Burnett Worldwide, recently came up with an idea for the Brazilian subsidiary of The […]