pipeline

How to Build a $1 Billion Business: 12 Secrets From the World’s Most Successful Startups

By Emily Bauer Every startup founder dreams of becoming the next unicorn. But what separates the dreamers from the achievers? What does it really take to reach a $1 billion valuation? Unfortunately, there’s no shortcut or magic formula for creating a $1 billion startup pipeline. There are, however, unicorn founders you can look to for …

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Getting Smarter About Pipeline Marketing

Michelle: What does the landscape look like for reporting and attribution? Are most marketers using it today? Aaron: In the broader landscape, marketing measurement, obviously every marketing team does some sort of measurement. From that perspective, it’s 100 percent. Every marketing team is measuring how many leads they generated, or how many people they reached, …

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