P&G’s new connected products demonstrate how CPG brands are evolving – Econsultancy

Big CPG brands are increasingly looking like tech companies as they seek to disrupt their own businesses. The last demonstration of this was a significant one: for the first time ever, CPG giant Procter & Gamble (P&G) exhibited at CES, which has historically been a favorite launching pad for tech and consumer electronics companies. At […]

P&G’s new connected products demonstrate how CPG brands are evolving – Econsultancy Read More »