customer experience

How Cloud Communications Can Transform Your Relationship with Customers

By Kevin Rubin The way that consumers and companies communicate with each other has undergone a drastic change in recent years. For instance, last year former pro football player Steve Gleason tweeted Southwest Airlines that some of the airline’s employees were unwilling to accommodate customers like him who need to fly with power wheelchairs and …

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How to Use UX Testing to Improve Your Customer Lifetime Value

According to a survey by Havas, “people wouldn’t care if 74% of the brands they use every day just disappeared.” Across the world, only 57% of brands are trusted on average (and only 33% in North America!): These figures are shocking, right? They shouldn’t be. Today’s shoppers place a lot more value on customer experience …

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6 Ways to Improve Customer Loyalty with AI

Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless …

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Software as a service (SaaS) has been around since the 1960s, believe it or not, but only recently has it entered most people’s lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Here’s a slightly more in-depth …

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Small banks are playing a big behind-the-scenes role in the fintech revolution – Econsultancy

With the fintech revolution disrupting even the largest financial institutions, one might expect that small, community banks would have no chance of keeping up. But as it turns out, these institutions are playing a key role in the fintech revolution. As the Los Angeles Times recently detailed, many small, community banks are riding the fintech …

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Turning Customer Support From a Cost Center to a Revenue Driver

Traditionally, customer support has been viewed not as a call center, but as a cost center. And for good reason. Between hiring agents, and hosting all types of hardware, software, and other infrastructure needs, customer support has typically been seen as one of the more expensive arms of the enterprise. However, a major shift is …

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Fionnan Alt, Head of Data Science & Analytics at CurrencyFair

Welcome to episode 40 of AI in Action, the podcast that breaks down the hype and explores the impact that Data Science, Machine Learning and Artificial Intelligence are making on our everyday lives. Powered by Alldus International, our goal is to share with you the insights of technologists and data science enthusiasts to showcase the excellent …

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Customer Service: It’s Not Just a Department

Source: Pexels.com Customer service often finds itself working in isolation. Despite the importance placed on customer experience, companies are failing to act on critical customer feedback coming in on a regular basis to customer service. Customer service is left operating on its own with little or no support from other departments. This is disconnected customer …

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How Wendy’s Innovated the Digital Journey To Improve the Customer Experience

“Speed and convenience and really driving consistency of operations are core themes,” says Wendy’s CEO Todd Penegor. “You think about how you can continue to drive speed. The digital journey is a big one. How do we drive folks into mobile ordering? How do we drive awareness on mobile ordering? What we do see is …

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How machine learning is transforming retail both online and offline – Econsultancy

From visual search to computer vision, natural language processing to predictive modelling, machine learning underpins all kinds of innovations that are levelling the playing field by giving retailers of all sizes access to the same tools as behemoths like Amazon – and allowing them to develop cutting-edge online and in-store experiences. This in-depth briefing will …

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