Professional Development

Advice to Aspiring Agency Professionals: 5 Personality Traits to Embrace

b2b, Consumer, Professional Development /

So you’ve embarked on a career with a marketing agency. Congratulations! You’ve joined a growing world at an exciting time. Opportunities are many and varied. In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing analyst roles by 2024. And the positions themselves are even more exciting. Because every sector is now thinking deeply […]

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The Secret to Retaining Your Best Employees

career goals, Company Culture, Professional Development, Staffing & HR /

Finding top talent isn’t easy, nor is it cheap. Small businesses are especially at a disadvantage when it comes to recruiting employees because they may not have the funds to spend on attracting top talent to their firms. And once great employees have been hired, retaining them becomes equally challenging. Larger companies are able to

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7 Simple Tips to Become a Successful Leader

b2b, Consumer, Professional Development /

“But I’m not a leader!”“I’m not qualified enough to lead.”“I don’t know how!” Every successful leader at one point or another has had these thoughts enter their brain-space. The bad news? We cannot become fearless leaders by allowing these thoughts to pervade our minds every day. In this blog, I’ll cover seven things that the

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3 Tips To Nail Your Next Interview (From a Professional Actor)

b2b, Consumer, Professional Development, SEO BLOG /

My first-ever job interview was at a hole-in-the-wall café. I sat at a dirty table with an intimidating store manager, scrambling to answer questions I had never been asked before: Could I work under pressure? How would I address conflict with a coworker? Somehow, I passed and entered the world of customer service. While working

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3 Question to Ask Before Launching a New Campaign

b2b, Consumer, Professional Development, SEO BLOG /

With savvy marketers with their finger on the pulse of popular social trends, it’s no surprise companies are trying to find ways to ride the wave of rising social and political activism to move the hearts and minds of their potential buyers. Unfortunately, those efforts don’t always work out as planned—just ask Pepsi or Dodge Ram. Without great care and input

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Diversity Is Not a Band-Aid: A Company Culture Overhaul

b2b, Consumer, Professional Development, SEO BLOG /

Last week, we hosted an incredible panel on women in technology. It was well received and sparked some phenomenal questions and conversations surrounding diversity and in the workplace. (You can watch it here if you’re interested!) After the panel wrapped, I returned to my desk and talked with a coworker about the most significant takeaways

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