Retail Trends

10 Tips to Help You Better Understand Your Small Business Customers

Creating an effective marketing strategy requires having a strong understanding of your target customers. You need to understand the platforms they use, the messages that will resonate with them, and how they feel about your business. To increase your understanding, here are some tips from members of the online small business community. Create a Facebook …

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20 Store Layout Tips that Make You More Money

Your store’s layout should be one of the key strategies in your retail success. As a retailer, your store’s layout influences your customers’ behavior by directing the store’s flow, merchandise placement and general ambiance. Store layout also helps businesses understand how much revenue per square foot they are making. This in return can help assess …

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Does Your E-commerce Site Accept Mobile Payments

It wasn’t that long ago when mobile payments were considered a novelty. That’s quickly changed when you consider that by 2020 mobile payment transactions will exceed $314 billion. Even more promising, Vantiv has found that 46 percent of Millennials and 41 percent of Gen Xers already use mobile payments — with 22 percent of Millennials using mobile payments regularly to …

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Attracting Big Spenders: 5 Things for Your Business to Know

Global ecommerce sales are predicted to more than double between 2018 and 2023, surpassing $6.5 trillion in 2023. Big Spenders (customers who spend more than $500 a year in online retail purchases) are a big factor in that growth. According to a study, Big Spenders make up 39% of all retail e-commerce customers. What do …

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