Sales

3 Neuroscience-Backed Phrases That Will Help You Land That Big Sale

People buy with emotion and justify with logic. In fact, neuroscience suggests that most buying decisions are made subconsciously – actually outside of the buyer’s rational control. Harvard Business School professor Gerald Zaltman says that 95 percent of our purchase decisions take place unconsciously and our conscious mind actually makes up reasons to justify them. Big

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Turn the Company Holiday Party into a Strategic Career Opportunity

It’s that time of year again. More and more companies are getting back into the habit of hosting a holiday party; some are even taking the holiday spirit to the next level and hosting holiday trips. If you take part in company holiday festivities, it’s important to remember that you are at work. Here’s how

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5 Ways to Optimize Your SMB’s Ecommerce Site for Maximum Conversions

If you’re not making as much money from your ecommerce site as you’d like, start checking out your analytics reports and identify where exactly the problem exists. If your site sees solid traffic but just isn’t closing sales, then it’s time to think about conversion rate optimization (CRO). At its core, CRO is the process

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How One Tech CEO Takes a Different Approach to Growing Her Business

We caught up with founder and COO Summer Crenshaw at Dreamforce to learn about the vision behind tilr and how the company is driving growth by thinking differently. Q: Online job postings are hardly a new idea. What’s different about tilr? My co-founder Carisa and I both previously worked at CareerBuilder.com, where we learned that

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