search strategies

5 Features of Google’s Advanced Search Menu

My last two blog posts (here and here) have been about creating search practice activities for students. One of the Google search tools that students often overlook or have never been taught to use is the advanced search menu found on the search results page. Using the tools within the advanced search menu can help …

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Luxury marketing search strategy, Part 2: Strategies and tactics

In the first article of my luxury search marketing series, I discussed the consumer mindset in the luxury vertical. I provided insight into what motivates luxury shoppers and what drives them to purchase. In the second article, I’ll build upon that foundation and explore how to craft SEO strategies that enable luxury marketers to maximize …

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