google search

The Ultimate Guide for Beginners (2019)

L ooking to learn about SEO and boost your blog’s traffic? Well you’re in luck! You’ve just discovered the best SEO for bloggers guide to massively grow your blog’s traffic. This isn’t the average run of the mill SEO for beginner’s guide which you can find everywhere on the internet. We have made sure that …

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UX matters for search: Here are two reasons why

SEOs are always scouring the internet and exhausting their networks trying to find new ways to optimize websites for Google and other search engines. Whether they are tips to improve page speed or new keywords to target, the work of an SEO seems to be never-ending. However, rather than chasing new visitors to increase your …

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Conversation mapping: The new rules to win in search and content marketing

Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle to create a mix of content ‘good enough’ to win. That is the main finding from the second annual State of Content Marketing Survey, an annual temperature check of the …

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Google Activity Cards: Inviting users to be better connected with their past search activity

The latest tweak to Google’s search results which lets us browse, save, and delete results from similar searches we’ve made before is the next step in the company’s journey toward making the SERPs even more intuitive, tailored, and useful. Access to our respective search histories is not a new Google feature. Each of us can …

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What were Google’s biggest search algorithm updates of 2018?

Search came a long way this past year. We saw the appearance of the zero-result SERP, featuring knowledge cards for answers such as conversions and times. We welcomed the mobile-first index and the mobile speed update. With the focus on mobile, we saw meta description lengths shorten from 300+ to 150 or so. We saw …

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Year in Search: the top Google Search trends for 2018

Whether you’re working in marketing, SEO or content, it’s useful to know the top search trends for 2018 to learn more about your audience. 2018 is almost over and Google has compiled a list of the most popular search trends for the year. Google search has turned 20 years old in September and it’s interesting …

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