google search

All Google App Permissions Explained (Android)

All Android devices have a bunch of Google apps pre-installed that require a set of permissions to be granted. Have you ever checked the list of Google app permissions? Below, we’ll explain all Google app permissions so that you have a clear understanding of them. If you are concerned about your privacy, you should try …

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5 Features of Google’s Advanced Search Menu

My last two blog posts (here and here) have been about creating search practice activities for students. One of the Google search tools that students often overlook or have never been taught to use is the advanced search menu found on the search results page. Using the tools within the advanced search menu can help …

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The Ultimate Guide for Beginners (2019)

L ooking to learn about SEO and boost your blog’s traffic? Well you’re in luck! You’ve just discovered the best SEO for bloggers guide to massively grow your blog’s traffic. This isn’t the average run of the mill SEO for beginner’s guide which you can find everywhere on the internet. We have made sure that …

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UX matters for search: Here are two reasons why

SEOs are always scouring the internet and exhausting their networks trying to find new ways to optimize websites for Google and other search engines. Whether they are tips to improve page speed or new keywords to target, the work of an SEO seems to be never-ending. However, rather than chasing new visitors to increase your …

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Conversation mapping: The new rules to win in search and content marketing

Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle to create a mix of content ‘good enough’ to win. That is the main finding from the second annual State of Content Marketing Survey, an annual temperature check of the …

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Google Activity Cards: Inviting users to be better connected with their past search activity

The latest tweak to Google’s search results which lets us browse, save, and delete results from similar searches we’ve made before is the next step in the company’s journey toward making the SERPs even more intuitive, tailored, and useful. Access to our respective search histories is not a new Google feature. Each of us can …

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What were Google’s biggest search algorithm updates of 2018?

Search came a long way this past year. We saw the appearance of the zero-result SERP, featuring knowledge cards for answers such as conversions and times. We welcomed the mobile-first index and the mobile speed update. With the focus on mobile, we saw meta description lengths shorten from 300+ to 150 or so. We saw …

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Year in Search: the top Google Search trends for 2018

Whether you’re working in marketing, SEO or content, it’s useful to know the top search trends for 2018 to learn more about your audience. 2018 is almost over and Google has compiled a list of the most popular search trends for the year. Google search has turned 20 years old in September and it’s interesting …

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The Page Speed update: what SEOs need to know

Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when Google rolled out the Speed Update. Google’s pushing for a faster mobile experience The Speed …

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Search trends 2018: what can marketers learn?

Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%. …

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How to invest in your SEO for the highest ROI

  Every business owner’s dream is to have consistent business growth. Unfortunately,  this is easier said than done. In fact, 20% of small businesses fail in their first year and only 30% of businesses, make it past the 10-year mark. Therefore, SEO is a key component of inbound sales strategy, where new customers can come …

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Google Collaborates With Newsgroups to Show Tabular Data in Search Results

Google just announced that it will be using a new type of formatting for how newsgroups present their data in Search results. This will make it easier for users to find the information they need. The move to make data more accessible is part of the Google News Initiative. The project allows the company to work …

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