Writing Content

The Secret Ingredient Behind A Successful Content Strategy

Blogging, Content, Content marketing, Content Strategy, SEO, Writing Content / Good To SEO

congerdesign / Pixabay Building a successful content strategy requires a combination of market research, data collection, and intuition. While intuition is not exactly a science, the other two, thankfully, provide a predictable and methodic means of achieving results. Before jumping into the mechanics of building a successful content strategy, we need first to define what […]

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How to Write a Series for Your Blog (and Why You’ll Want To)

SEO BLOG, Writing Content / Good To SEO

Have you ever written a series of posts for your blog – a set of posts that are deliberately linked together? If you haven’t, I hope I can convince you to give it a try. Some bloggers feel writing a series of posts is more daunting than writing individual posts. But it’s often easier to come

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How to Republish Old Blog Posts – and Why You’ll Want to

SEO BLOG, Writing Content / Good To SEO

If you’ve been blogging for a year or more, you might feel like you’re running out of ideas. There are plenty of great posts in your archive, but you’ve covered so many good topics already. Where can you go from here? Well, one place to go is… backwards. Instead of struggling to come up with

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11 Ways to Create More Compelling Content for Your Blog

SEO BLOG, Writing Content / Good To SEO

Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog. For those of you interested in the production aspects of this video . .

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How to Generate More Original Topics (and Write More Creatively)

SEO BLOG, Writing Content / Good To SEO

By Mark Zeni Even the best bloggers occasionally struggle with writer’s block. Being successful demands that you not only generate a constant stream of ideas, but differentiate those ideas from the millions of articles that have come before (and millions of new posts each day). Creativity and

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3 Things You Can Do to Keep Your Business Independent

SEO BLOG, Writing Content / Good To SEO

By Mark Zeni It does matter what your business is: whether it is a store, a performance, or your own blog. There is a need to collaborate. Collaborations come in many forms with varying lengths of time. It can be a one-time gig or a business partnership

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3 Tips to Come Up With Ideas for Blog Video Content

SEO BLOG, Writing Content / Good To SEO

By Mark Zeni Wanting to produce great video content for you blog is one thing, but coming up with ideas is something else entirely. At times you may have tons of ideas that you feel would make for great videos, but at others you may draw a

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The Relatable Expert: Creating Content That Connects

SEO BLOG, Writing Content / Good To SEO

By Mark Zeni Do you feel like you’re writing website content with little impact? That people are reading but not connecting? For many ecommerce writers, there’s a gap between the ability to communicate and the ability to relate to clients in a meaningful way. Blogs should communicate

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The Difference Between Pages and Posts (and Making the Most of Each)

SEO BLOG, Writing Content / Good To SEO

Written by ProBlogger Expert Ali Luke When you think of a blog, you probably think of the posts. You might go to the site to read the latest ones (often on the home page), or they might go straight to your inbox. And if you follow the blogger on social media, you may well see

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Examples Of How Graphics Compact Lengthy Explanations

SEO BLOG, Writing Content / Good To SEO

By Mark Zeni When you have large chunks of information to convey to your visitors, using imagery gives you the opportunity to make that information easier to understand. It takes far less time for someone to absorb information presented in a symbol than it does when they’re forced to

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