Content

30 Ways to Come Up with Great Ideas for Your Blog Posts

UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to …

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4 Ways to Signal to Google that You’re an Expert Content Creator

UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms. And though they update the algorithms often, …

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What Is Feature Marketing? The Complete Guide for 2020

Product marketing is not easy. Around 30,000 new products are launched each year and, astonishingly, 95% of them fail. How can you get your product into the 5% success ratio? The answer lies in feature marketing. It is a strategy that can help you market your product more effectively and convert more people. 63% of …

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10 Radical Ways IoT will Revamp Your SEO Strategy in 2020

The Internet of Things (IoT) has been the talk of the town lately; however, as is the case with many innovations, no one is quite sure what IoT is precise. IoT is the expansion of the Internet from PCs, smartphones, and similar devices to home appliances and other inventions. Most have previously not been connected …

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Content teams need the “freedom to create” – Econsultancy

Depop’s Head of Digital Marketing Yoann Pavy spoke today at the Festival of Marketing 2019 and shared some of his philosophy of digital content and community. Social media has played a big part in the success of Depop, a fashion marketplace which was founded in 2011 and now boasts more than 15 million users in every …

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