Content

What is the Role of SEO in Digital Marketing?

SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers.  While, Google doesn’t share its overall search volume, it’s safe to say it’s a lot. Some a have estimated it at 3.5 billion searches per day and the volume of searches grows by …

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What is a Metric in Google Analytics?

Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO.   Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), but not all will be useful to you.  These metrics are calculated in two ways:   overview …

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30 Ways to Come Up with Great Ideas for Your Blog Posts

UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to …

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4 Ways to Signal to Google that You’re an Expert Content Creator

UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms. And though they update the algorithms often, …

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What Is Feature Marketing? The Complete Guide for 2020

Product marketing is not easy. Around 30,000 new products are launched each year and, astonishingly, 95% of them fail. How can you get your product into the 5% success ratio? The answer lies in feature marketing. It is a strategy that can help you market your product more effectively and convert more people. 63% of …

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10 Radical Ways IoT will Revamp Your SEO Strategy in 2020

The Internet of Things (IoT) has been the talk of the town lately; however, as is the case with many innovations, no one is quite sure what IoT is precise. IoT is the expansion of the Internet from PCs, smartphones, and similar devices to home appliances and other inventions. Most have previously not been connected …

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Content teams need the “freedom to create” – Econsultancy

Depop’s Head of Digital Marketing Yoann Pavy spoke today at the Festival of Marketing 2019 and shared some of his philosophy of digital content and community. Social media has played a big part in the success of Depop, a fashion marketplace which was founded in 2011 and now boasts more than 15 million users in every …

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The key is “it really needs to stand out” – Econsultancy

Earlier this year, social media marketing agency Social Chain created a new agency entirely dedicated to the production and distribution of brand podcasts. Since its launch in early 2019, Cast Chain has produced a number of successful podcasts, including ‘Behind Closed Doors’ for online fashion retailer, Pretty Little Thing, which went straight to the top …

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5 Ways to Improve Your SEO Without Building Links

When it comes to improving your website’s SEO, most advice includes a call to focus on building links. There’s a good reason for that — it works really well for some people (usually the people telling you that you need to do it). But here’s what they don’t tell you: there are other ways to …

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The 7 Most Important SEO Ranking Factors in 2019

Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. This is significant because even as the …

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A day in the life of… Emily Knox, Head of Social & Content at digital performance agency Tug – Econsultancy

Today’s Day in the Life comes from Tug agency and Emily Knox. Hear about daily ‘newsroom’ meetings, her current favourite campaigns from Ikea and Nike, as well as advice for anybody starting out. And if you want to be part of this feature, get in touch. Hi Emily. Please describe your job: What do you …

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