Content Strategy

What is Evergreen Content and How It Works

Ever wonder why certain blogs get continuous traffic from different sources even after months and years of publishing? These blogs are focused on creating evergreen content.   WHAT IS EVERGREEN CONTENT Evergreen content is content that never gets out of date and never relies on current trends. Its effect is always relevant to its readers, …

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What machine learning and semiotics can reveal about a brand’s values – Econsultancy

You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your reception. They are, of course, your brand values, and they provide the basis for your marketing efforts – hence their importance. Brand values and personality define what your brand stands for and the response you …

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Bangkok marketers on the challenges of aligning content with brand strategy – Econsultancy

Over the past several years, content marketing has become a key digital marketing tactic for most brands. According to a recent Econsultancy survey, content marketing ranked as one of marketers’ top five priorities in 2019, ahead of ecommerce, marketing automation and even social media engagement. But despite its relative importance, marketers remain unsure about how …

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Ten ways to pump out a stream of great content without burning out

There’s always more content to write.  Sometimes that can be encouraging, even exhilarating. You’ve got plenty of space for all your ideas, and countless opportunities to engage with potential customers and to build a stronger relationship with existing ones. But producing a constant stream of content can be exhausting. You’ll find yourself running out of …

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