How to build a successful reputation management programme webinar – Econsultancy

September 4th 2019, 2pm BST, 9am EST

Measuring a reputation management programme and understanding its return on investment has been an ongoing challenge for marketers. But now, because of recent changes in search engine algorithms and search experiences, businesses are able to measure campaigns more effectively and easily than ever before. For instance, incremental click-through rate and revenue increases can now be associated with a rise in star ratings.

How do marketers ensure they’re taking advantage of the new search capabilities to measure their reputation management campaigns effectively? What are the risks and rewards?

Join this Yext webinar, hosted by Econsultancy, to learn how you can follow best practice reputation management principles, to help assess and optimise your campaigns.

You’ll learn:

  • How to build a successful reputation management programme, avoiding pitfalls along the way
  • How brands can measure the ROI of their reputation management programme
  • Tips for building a great consumer experience by analysing and responding to reviews


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