webinar

What’s the Right Content for Each Stage of the Marketing Funnel?

NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier …

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Change Management For Marketers Webinar – Econsultancy

26th November 2019 | 2pm GMT With digital transformation front and centre of many business agendas, and with rapidly changing environments, the need for marketers to understand how to manage change and complexity has never been greater. This webinar draws from Econsultancy’s popular new report on Change Management for Marketers to give practical advice to senior …

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Find out how to maintain a competitive edge and drive greater value webinar – Econsultancy

October 24th 2019, 3pm BST It’s tough to stay ahead in today’s competitive landscape.  This report will give you the insights you need for that edge to stay ahead of the curve. Developed in partnership with Dynata, Econsultancy’s latest report, based on a survey of more than 1,600 client and supply-side respondents operating in 12 …

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22 Companies Dominating the World with Content Marketing

It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the …

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Free Technology for Teachers: Intro to Using AR & VR in Your Classroom

More than 100 people have participated in a Practical Ed Tech webinar this month. Thank you for your support! This Thursday I’m hosting the last Practical Ed Tech webinar of the month. This week’s webinar is Intro to Using AR & VR in Your Classroom. This an update to last year’s webinar on the same …

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Maximise Your Reputation and Build Trust With Reviews webinar – Econsultancy

September 4th 2019, 2pm BST, 9am EST With consumer reviews for your restaurants readily available on sites like TripAdvisor, and star ratings visible in search results, customers are making decisions about your brand before they ever visit your website — let alone a brick-and-mortar location. You need a comprehensive, scalable reputation management strategy to deliver …

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How to build a successful reputation management programme webinar – Econsultancy

September 4th 2019, 2pm BST, 9am EST Measuring a reputation management programme and understanding its return on investment has been an ongoing challenge for marketers. But now, because of recent changes in search engine algorithms and search experiences, businesses are able to measure campaigns more effectively and easily than ever before. For instance, incremental click-through …

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Overwhelmed by All the New Marketing Tactics? Do This Instead

When it comes to marketing, brands have a seemingly never-ending list of strategies and channels to choose from. Trends are ever-shifting and new articles come out weekly about the importance of embracing every available platform, strategy and tactic RIGHT NOW. A good marketing strategy is a multichannel marketing strategy, right? It’s easy to see the …

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The #1 Marketing Strategy for 2019: The Content Sprout Method

Nowadays there’s so much attention coming from all these different sources and so many things vying for your attention, right? How can a content producer keep up? When I watch Netflix, sometimes I’ll take out my phone and start watching YouTube videos…then all of a sudden I’m watching an Instagram video. And if you have …

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Mobile Marketing Webinar – Econsultancy

29th November | 2pm BST | 9am New York Econsultancy has recently published an updated version of its Mobile Marketing Best Practice Guide which examines the current mobile environment and provides an overview of the various channels available to mobile marketers. The report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers …

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