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Boohoo braved the storm that was Christmas 2018. Amid the worst retail sales for the period in a decade, the Boohoo group (which also owns PrettyLittleThing and NastyGal) reported 44%…
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Over the past few years there has been a monumental shift in consumer behaviour towards luxury goods. The change in paradigms of how people consume content and shop has particularly…
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To round off 2018 here are some of the best social stories and campaigns we saw in December – including Facebook, OTRO, Raheem Sterling and Nike, and more. Let’s dive…
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From smart speaker and QR payment penetration in Korea, to soaring tech wages in Japan, we saw some interesting stats last month in Asia Pacific. Remember that Econsultancy subscribers can…
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The Econsultancy blog will be winding down until January 2nd, when we’ll be back with a renewed resolve to bring you only the most useful marketing insight and even less…