26th November 2019 | 2pm GMT With digital transformation front and centre of many business agendas, and with rapidly changing environments, the need for marketers to understand how to manage change and complexity has never been greater. This webinar draws from Econsultancy’s popular new report on Change Management for Marketers to give practical advice to senior …
Change Management For Marketers Webinar – Econsultancy Read More »
Latane Conant is CMO of ABM platform 6sense. We caught up with her to find out more about the way she works, and how 6sense is working to change B2B marketing. Read on for Latane’s thoughts on skills, tools and metrics, as well as advice for anyone running a marketing team. Please describe your job: …
October 24th 2019, 3pm BST It’s tough to stay ahead in today’s competitive landscape. This report will give you the insights you need for that edge to stay ahead of the curve. Developed in partnership with Dynata, Econsultancy’s latest report, based on a survey of more than 1,600 client and supply-side respondents operating in 12 …
September 4th 2019, 2pm BST, 9am EST With consumer reviews for your restaurants readily available on sites like TripAdvisor, and star ratings visible in search results, customers are making decisions about your brand before they ever visit your website — let alone a brick-and-mortar location. You need a comprehensive, scalable reputation management strategy to deliver …
Maximise Your Reputation and Build Trust With Reviews webinar – Econsultancy Read More »
September 4th 2019, 2pm BST, 9am EST Measuring a reputation management programme and understanding its return on investment has been an ongoing challenge for marketers. But now, because of recent changes in search engine algorithms and search experiences, businesses are able to measure campaigns more effectively and easily than ever before. For instance, incremental click-through …
How to build a successful reputation management programme webinar – Econsultancy Read More »
Jacqueline Ulrich is the newly-appointed CCO of travel tech startup Smartvel, which uses AI to provide real-time destination content for travellers. We caught up with her to find out more about her new appointment, her goals and favourite tools, how she came to work at Smartvel, and which travel campaigns have most impressed her recently. …
A day in the life of… CCO of a travel tech startup – Econsultancy Read More »
There are many reasons why a customer might stop engaging with a brand’s emails. Whether it is due to a change of email address or a shift in loyalty (and a better deal elsewhere) – inactive or ‘lapsed’ customers are often just let go. However, attempting to re-capture these customers could be massively worthwhile. Despite …
Six important elements of a win-back email campaign – Econsultancy Read More »
June 12th 2019, 3pm BST, 4pm CEST, 10am EST It’s now been one year since GDPR came into effect. Pushed by the threat of large fines, many companies reluctantly changed their marketing practices in an effort to stay compliant. But has GDPR and other privacy regulation been a blessing in disguise? At a time when …
Working out how much of your overall media budget should be allocated to paid search requires an understanding of three key areas. Firstly, you need to understand the impact of spending budget on paid search on other channels. For example when you spend on paid search do you see additional revenue coming through other channels …
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