Econ

Find out how to maintain a competitive edge and drive greater value webinar – Econsultancy

October 24th 2019, 3pm BST It’s tough to stay ahead in today’s competitive landscape.  This report will give you the insights you need for that edge to stay ahead of the curve. Developed in partnership with Dynata, Econsultancy’s latest report, based on a survey of more than 1,600 client and supply-side respondents operating in 12 …

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Maximise Your Reputation and Build Trust With Reviews webinar – Econsultancy

September 4th 2019, 2pm BST, 9am EST With consumer reviews for your restaurants readily available on sites like TripAdvisor, and star ratings visible in search results, customers are making decisions about your brand before they ever visit your website — let alone a brick-and-mortar location. You need a comprehensive, scalable reputation management strategy to deliver …

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How to build a successful reputation management programme webinar – Econsultancy

September 4th 2019, 2pm BST, 9am EST Measuring a reputation management programme and understanding its return on investment has been an ongoing challenge for marketers. But now, because of recent changes in search engine algorithms and search experiences, businesses are able to measure campaigns more effectively and easily than ever before. For instance, incremental click-through …

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A day in the life of… CCO of a travel tech startup – Econsultancy

Jacqueline Ulrich is the newly-appointed CCO of travel tech startup Smartvel, which uses AI to provide real-time destination content for travellers. We caught up with her to find out more about her new appointment, her goals and favourite tools, how she came to work at Smartvel, and which travel campaigns have most impressed her recently. …

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Six important elements of a win-back email campaign – Econsultancy

There are many reasons why a customer might stop engaging with a brand’s emails. Whether it is due to a change of email address or a shift in loyalty (and a better deal elsewhere) – inactive or ‘lapsed’ customers are often just let go. However, attempting to re-capture these customers could be massively worthwhile. Despite …

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