How do you persuade someone to buy your product or service… even if you’re not great at “selling?”
If you read advice from other “experts,” you’ll see that they recommend you use shady tactics like “fake scarcity,” “fake discounts,” and worse, they’ll encourage you to outright LIE…
David Ogilvy always said, “The customer isn’t a moron. She’s your wife.”
He said this more than 50 years ago, but the spirit of what he said was 100% right. The customer isn’t a moron. She’s your wife. He’s your husband.
Your customers are your friends, your colleagues, your family members, your friends of friends, and they deserve to be treated with respect.
And that’s why I approach “selling” much differently than these other “experts.”
So, how do you create the perfect sales pitch online? How do you communicate the value you provide to your customer… even if you’re not great at selling?
I share the 3 simple steps in this new video…
As you watch the video, you’ll notice something interesting: people think selling has to be complicated. It’s not. The key to making a sale is as simple as making people want what you’ve got before they know you’re selling it… and this formula makes that EASY.
If you’re pumped that Social Triggers TV is back, and you’d like to help support the release…
…here are 3 ways you can help:
#1. Go subscribe to the channel on YouTube (and click the notifications bell). While I plan to email most of the videos, I will also publish videos that I won’t send out as an individual broadcast.
#2. Do you know anyone who you think will benefit from this new series? Send them a personal email to let them know about Social Triggers TV. And if you could send a personal email to at least 3 friends, I’d be eternally grateful.
#3. Leave a comment on this blog post letting me know what you think. Or even better, leave a comment on this blog post letting me know what types of topics you’d like me to cover in upcoming videos. I can’t guarantee I’ll get to all of your great ideas, but I’ll read every single comment.