Incredible Wave, Global Phenomenon of Digital Transformation


Cloud adoption is just in the very early days says Salesforce co-CEO Keith Block. He says that over the last few years we’ve been in a perfect storm of cloud and mobile and data science and artificial intelligence coming together that have given companies the opportunity to reinvent themselves and reinvent their business models. Block says that this has been an incredible wave and a global phenomenon of digital transformation.

Keith BlockSalesforce co-CEO, discussed the global phenomenon of digital transformation in an interview on CNBC:

Cloud Adoption is Still in the Very Early Days

I believe we’re in early days. Salesforce will be celebrating its 20th anniversary very quickly and we’ve had a meteoric rise. We’ve been the fastest enterprise software company and in the top five software companies in terms of growth to $10 billion. We just gave our guidance to $13 billion and we’ll do $16 billion for next year. But cloud adoption is just in the very early days.

Incredible Wave, Global Phenomenon of Digital Transformation

What we’re really seeing right now is this incredible wave, this global phenomenon of digital transformation. Over the last few years, when you think about this conversion, this perfect storm of cloud and mobile and data science and artificial intelligence, these amazing technologies that have come together, it’s given companies the opportunity to reinvent themselves and reinvent their business models. I think classically of a company that is a B2B company that now wants to become a B2C company and that’s where Salesforce really plays beautifully in terms of getting closer to that customer.

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MuleSoft Completes the Wave of Digital Transformation for our Customers

Specifically on MuleSoft. A great example is really having the holy grail of the 360-degree view of the customer, where you have information about the customer, where you can personalize the experience for the customer, where the customer feels like they are personally engaged with the companies that they do business with. MuleSoft is an amazing integration technology and we’re very lucky to have it. It really completes the wave of digital transformation for our customers in the sense that it’s allowing you to unlock data from any source.

Cloud Brings the Ability to be Agile, Nimble and Flexible

Think about decades of legacy data that have been built up and built up and built up and CEOs want to know how do we access that legacy data in a very agile and in a very quick fashion so we can serve it up to our systems of engagement? That’s why the marriage of Salesforce and MuleSoft has really become very compelling for CEOs all over the world. At the end of the day what the cloud brings you and what we bring at Salesforce is the ability to be agile, to be nimble, to be flexible, and actually bring something we refer to as a beginner’s mind. Completely taking a step back and saying, how do we reinvent, how do we innovate, how do we go quickly?

You can move, because of the technology that’s available today, far more quickly than you could in the age of the legacy system. It starts with that, bringing a point of view, speaking the language of the industry, understanding that talking to a bank is different than a telecommunications company. These technologies apply in different ways. Those are very fundamental than what you see with some of the legacy technology companies that are still using the same motion.

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CEOs Must Commit to Digital Transformation

The second is it’s all about trust and making sure that you have a trust-based relationship with your customers. The third thing that I would tell you and I think is very very important is that we live in a world today where because of that convergence, that perfect storm of technology, we now have this global phenomenon called digital transformation. The most important aspect of that is the commitment from the CEO. The CEO has become and must be become the Chief Transformation Officer.





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