Serina Fignole – January 2, 2019 As you may know, account-based marketing (ABM) is a B2B strategy that focuses sales and marketing resources on a defined set of target accounts within a market and leverages personalized campaigns designed to resonate with each account. Account-based analytics tools are the easiest way for B2B organizations that sell …
In today’s digital era, with the advent of modern engagement technologies, we are now at a stage where account-based marketing (ABM) and personalization have become practical and scalable as never before. With automation and Cloud and artificial intelligence (AI) tools working in tandem, even a small company can run a comprehensive ABM operation serving the …
After years of advice and terabytes of presentations, the fact remains that a vast majority of B2B marketing leaders lack confidence in their organization to succeed at driving a successful ABM strategy. At this year’s B2B Marketing Exchange, I had the honor of serving as emcee of the ABM In Action Live stage. Kicking off …
The business world coined the term “account-based marketing” back in 2004. But B2B marketers only started to take notice in the last four or five years. From a strategic perspective, we’re still in the earliest days of ABM adoption and maturity. Research by ITSMA found that half of ABM programs are less than a year …
The Next Stage of Account-Based Marketing is Predictive Read More »
Account-based marketing (ABM) continues to be a trending topic for B2B organizations in 2019. It is one of the hottest topics in digital marketing, but it has been around for years. Although notoriously analog in its previous life, ABM has evolved into a significant component of a comprehensive marketing strategy. It is “old news” for …
Account-Based Marketing: Can Your Organization Benefit? Read More »
SAN FRANCISCO–(BUSINESS WIRE)–Aug 28, 2019– RollWorks, a division of AdRoll Group, today announced a new account scoring feature to help account-based sales and marketing teams score and prioritize target account lists. The new functionality in RollWorks’ Account-Based Platform uses a predictive machine learning model that ranks accounts within a target list based on firmographic and …
