AccountBased

Account-Based Marketing – Let’s Get Personal: Why Hyper-Personalization Drives Increased Relevancy, Trust, and Engagement : MarketingProfs Article

In today’s digital era, with the advent of modern engagement technologies, we are now at a stage where account-based marketing (ABM) and personalization have become practical and scalable as never before. With automation and Cloud and artificial intelligence (AI) tools working in tandem, even a small company can run a comprehensive ABM operation serving the …

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