Quora on Wednesday announced two new features in its ad platform designed to help advertisers measure and attribute conversions: Advanced Match and Conversions Windows. Advanced match. This new tool allows advertisers to modify the Quora Pixel code to match secure, hashed emails with more website conversions from Quora Ads. The major benefit is that advertisers will […]
As a marketer, you believe in what you’re doing, but it’s difficult to measure results, so how can you measure ROI? When your company engages in many activities to improve results, it can be difficult to prove the effectiveness of some activities. Sure, you can spell out some figures like likes and shares, but how
How to prove ROI when you can’t accurately measure results Read More »
Link building is both incredibly important for search engine optimization (SEO) and incredibly difficult to do. Gone are the days when webmasters freely hand out links; now, you’ve got to work for every link you get. In order to do that properly, you need to manage your SEO campaign to succeed. Otherwise, you’re just stumbling
Using The Following Tips To Manage a SEO Link Building Campaign Accurately Read More »
Welcome back to this series on data distributions, as part of the larger initiative to evolve your analyses with the Bing Analytics Group. Before we move onto using distributions to understand changes in your data over time, let’s recap what we learned in part one and in part two. In part one of this series,
Analyze data distribution more accurately with time series Read More »
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Does using social media make people have a better or worse outlook on life? Do users think social networks accurately depict their lives? Are there differences in how people feel after using different platforms? To find out, Comet surveyed 1,146 people in the United States who use social media. Respondents were polled on their sentiments
Do Social Network Accounts Accurately Depict Users’ Lives? Read More »
Watch out, attorneys. The bots are coming–and they’re getting good at your job. For some lawyers, contract review takes up a huge chunk of time and it can be extremely tedious. That’s why the co-founders of LawGeex began their company in 2014. The Tel Aviv-based startup creates software that uses artificial intelligence to study contracts, flagging any
This Software Works Just as Accurately as Your Lawyer–Only 200 Times Faster Read More »
Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the engagement level, and their prospects for growth. Together, variables in these categories lead to one simple, and rather obvious, conclusion; customers are not equal. This presents challenges, of course. To
Utilize Data to Accurately Measure Customer Values & Make the Right Moves Read More »
June 25, 2017 Attribution is a major component to your marketing strategy, so we want to make sure you’re optimizing it to fit your brand’s needs. Attribution doesn’t follow a one-size-fits-all model – there are different methods you should be using when it comes to search, display, or social, and we have the experts to
Attributing Your Brand’s PPC Success Accurately Across Platforms Read More »
