Digital marketing strategy

Best Lead Generation Tactics for Content, Email & Social Media Marketing

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don’t snag those precious customers first. Online lead generation is important for every industry. Channels like social media, email, SEO and PPC play a vital …

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News Roundup 25th October 2019

Marketers too focused on transactions, Snapchat’s strong Q3 results, Amazon’s new News app, Twitter’s poor Q3 results, New adaptive Google banner ads, Instagram testing new feature Almost half of marketers have admitted to being too focused on getting money in the bank at the expense of building customer relationships. Snapchat reports strong Q3 results and …

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How to get your sales representatives and marketing teams to work together

Aligning your sales and marketing teams is one of the easiest ways to grow your business. In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help the company grow, right? The only difference is that they try to achieve this goal …

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Six tips (and tools) to building a world-class remote marketing team

Remote teams do require a certain approach to be effective, but if you get it right, you can build an effective remote marketing team Companies are now turning to remote teams more than ever before to power their businesses for a myriad of reasons as remote work continues to grow as a feasible alternative to …

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Email marketing trends 2020 | Smart Insights

It’s time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email’s continued position as one of the most trusted communication channels available to marketers As 2019 draws to a close, it’s time to start looking ahead to what 2020 may …

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How negative reviews could be a game changer for your business

Hiding negative reviews does not breed respect. Instead, a mix and match of positive and negative reviews help build trust and credibility for your brand. Negative reviews are frowned upon by businesses, so much so that 87% of them don’t take any pains to address negative reviews, not even for their most popular products. Businesses …

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