Digital marketing strategy

A Quick Guide to Digital Marketing for Newbies

With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice out there, good and bad, …

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Best Lead Generation Tactics for Content, Email & Social Media Marketing

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don’t snag those precious customers first. Online lead generation is important for every industry. Channels like social media, email, SEO and PPC play a vital …

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News Roundup 25th October 2019

Marketers too focused on transactions, Snapchat’s strong Q3 results, Amazon’s new News app, Twitter’s poor Q3 results, New adaptive Google banner ads, Instagram testing new feature Almost half of marketers have admitted to being too focused on getting money in the bank at the expense of building customer relationships. Snapchat reports strong Q3 results and …

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How to get your sales representatives and marketing teams to work together

Aligning your sales and marketing teams is one of the easiest ways to grow your business. In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help the company grow, right? The only difference is that they try to achieve this goal …

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Six tips (and tools) to building a world-class remote marketing team

Remote teams do require a certain approach to be effective, but if you get it right, you can build an effective remote marketing team Companies are now turning to remote teams more than ever before to power their businesses for a myriad of reasons as remote work continues to grow as a feasible alternative to …

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Email marketing trends 2020 | Smart Insights

It’s time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email’s continued position as one of the most trusted communication channels available to marketers As 2019 draws to a close, it’s time to start looking ahead to what 2020 may …

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How negative reviews could be a game changer for your business

Hiding negative reviews does not breed respect. Instead, a mix and match of positive and negative reviews help build trust and credibility for your brand. Negative reviews are frowned upon by businesses, so much so that 87% of them don’t take any pains to address negative reviews, not even for their most popular products. Businesses …

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An introduction to the agile mindset

The theory, principles and practices of agile ways of working Over the last few years, I have consistently heard and seen references to the terms ‘agile’ and ‘scrum’, most notably in a technology and project management context. However, more recently this has found its way into mainstream working environments, and I’ve noticed more and more …

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Establishing digital bullets to identify marketing cannonballs

The concept of caution in digital marketing We’d like to hazard a reasonable guess and assume that not many people reading this article are trained soldiers. It’s likely that none of us has actually seen battle at all unless it’s at home when the toilet seat is left up! (But that’s a whole different conversation.) …

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Now that You’ve Hired an SEO Company, What Should You Expect from Them?

The first meeting with your hired SEO agency is always exciting because you have lots of expectations from them. You have confidence that your business will be able scale to the next level because of your decision to invest in SEO services. When you set up your first meeting with your chosen search engine optimization …

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The 7 Most Important SEO Ranking Factors in 2019

Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. This is significant because even as the …

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News Roundup 6th September 2019

UK desktop ad viewability improvements, Google’s first-price auction rollout, Facebook’s political ad policies changes, YouTube’s inappropriate content removal update This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability reaching a record high in the second quarter of the year – great news for …

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