Not a long, long time ago and not in a galaxy far, far away but in your actual digital marketing universe… Email marketers feel as if they are at WAR! The competition to grab prospects’ attention is fiercer than ever before, and email marketers need to stand out more than ever and know the key […]
Email Deliverability and Data Privacy: How to Resist the Allure of the Dark Side Read More »
Account-based marketing (ABM) is red hot right now for B2B—because it works. In ITSMA’s 2017 Benchmark Report, 87% of companies agreed that account-based marketing gives a higher ROI than other marketing activities, and 69% of respondents saw improvement in average revenue per strategic account when using ABM. Account-based marketing, in a nutshell Account-based marketing means
Poor Data Will Doom Your Account-Based Marketing Read More »
Marketers spend a great deal of time focused on getting new leads into their pipelines. Nowadays, there is also a greater emphasis on marketing being tied to producing results in the form of ROI, so it can take an Avengers-like team of marketing superheroes to meet their business’s expectations contributing to revenue, but many teams
Who distrusts data? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately. Data seems to have become a four-letter word and its collection is an easy thing to point a judgmental
When you’ve got a secret to tell someone, do you shout? No, you whisper. But when you’ve got a group announcement to make, you know a whisper won’t cut it. Whispering is intimate. If lead generation — the process of creating, maintaining, and monitoring prospect interest — were a spoken conversation, it would be a
The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data. For example, the new buzzwords now are artificial intelligence, machine learning, and deep learning. The growing belief amongst digital marketers
Marketers Continue to Explore Use Cases for Big Data Read More »
Numbers tell the tale, especially when it comes to engagement. Metrics will indicate what is working and not working with your current email marketing strategy. They will tell you what areas to concentrate on, what to improve, and what you might consider eliminating altogether. If the numbers show strong results, you can also justify your
Businesses love having access to so much more data about their audience, customers, competition and overall environment. However, the amount of data is growing exponentially to the point where many companies are struggling to manage this unwieldy amount of information. That leaves many unsure of how to best work with their data in a way
At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called “The Future of Digital Marketing). It all started with mobile, which has impacted digital marketing in a huge way. Seth pointed out that consumer
More than ever before, data is driving marketing strategy, tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media. It’s in this information that a business can learn more about their
Why Data is important for Social Media Marketing Read More »
