Data-Driven Marketing

Email Deliverability and Data Privacy: How to Resist the Allure of the Dark Side

Not a long, long time ago and not in a galaxy far, far away but in your actual digital marketing universe… Email marketers feel as if they are at WAR! The competition to grab prospects’ attention is fiercer than ever before, and email marketers need to stand out more than ever and know the key …

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The Risks and Rewards of Digital Marketing Data

Who distrusts data? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately. Data seems to have become a four-letter word and its collection is an easy thing to point a judgmental …

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Marketers Continue to Explore Use Cases for Big Data

The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data. For example, the new buzzwords now are artificial intelligence, machine learning, and deep learning. The growing belief amongst digital marketers …

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