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LivePerson adds social and email to its conversational platform

LivePerson adds social and email to its conversational platform

SEO BLOG /

Conversational marketing platform LivePerson has announced the launch of EmailConnect and SocialConnect. The solutions seek to allow brands and marketers to manage customer conversations and interactions across different channels from its centralized hub. Emails, social mentions and direct messages will be accessible through the same conversational platform that LivePerson customers use to manage Apple Business […]

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Social shorts: Facebook gets a status monitor, YouTube adds Neilsen data to TV, TikTok hits 1.5 billion downloads

SEO BLOG /

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. LinkedIn cracks down on bad accounts and spam. Last week, LinkedIn released its latest Transparency

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iPost adds Magento integration to connect customer data for more personalized email marketing

SEO BLOG /

Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost platform to help marketers create and deliver personalized messages and cross-channel campaigns. Transactional emails from Magento can also now be sent through the iPost platform. The

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Google Search Console adds Product results filters to performance report

Google Search Console adds Product results filters to performance report

SEO BLOG /

Google announced it has added new filters to the performance report within Google Search Console to show you how well your product results are doing in search. Google now captures and displays click and impression data when rich results display based on your use of product rich results markup. The report. Find this data under

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Google Expands Shopping Ads to Over 50 New Markets, Adds New Features

Google Expands Shopping Ads to Over 50 New Markets, Adds New Features

SEO BLOG /

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. Shopping ads are now available in over 50 new markets, and 95 markets in total. In order to take advantage of the greater availability, Google Ads is rolling out the following features. Multi-Country Feeds Advertisers can reach more holiday shoppers

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Sprinklr adds live chat component to its marketing platform

SEO BLOG /

Sprinklr is joining the growing list of companies offering live chat capabilities. The new feature be will offered on the Sprinklr Modern Care marketing platform, making it possible to provide real-time support to website visitors and mobile app users. Sprinklr Live Chat users can enable a chatbot or assign incoming chats to live agents. Agents

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Back to Basics: Personalization only adds value if you do it right

SEO BLOG /

Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience can do wonders for your conversion rate: the Boston Consulting Group has estimated that personalized experiences could show brands a revenue increase between 6% and

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