Senate lawmakers recently proposed a bill to force search engines like Google to be more open about how they rank internet searches, and to let consumers see unfiltered search results. The idea behind the Filter Bubble Transparency Act is to liberate internet users from a vicious cycle of seeing more of the same content, based […]
How Will Outlawing Filter Bubbles Affect Publishers? 11/11/2019 Read More »
Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s
How Google’s Bert Update Will Affect Content Marketing Read More »
Email marketing is one of the most widely used digital marketing strategies, not just because it’s cheaper than other techniques, but also because it offers incredible advantages compared to other marketing options. In this article, I want to talk about open rates, one of the most important metrics you can check in any email marketing
Open rates in email marketing, what is it, and how will it affect ROI? Read More »
Dwell time is one of those ranking factors which is proven to impact your overall site’s SEO. It is a user-based metric that refers to the period or length of time that a user spends on a page after a click. It is not the most talked-about metric. But it is an important measurement that
Does Dwell Time Really Affect Your SEO? The Answer May Surprise You Read More »
About the author Charlie Whitworth is a well-known expert with 9 years’ experience in technical SEO. He currently leads a 10-strong organic search team at digital marketing agency, Banc, and is a well-known speaker and trainer on the conference circuit, having presented and run training sessions at numerous events include BrightonSEO (the industry’s largest, most
Which technical website factors affect SEO success? Read More »
Does Switching from HTTP to HTTPS Affect SEO? I have same question in mind when my site is on HTTP. At that time I think my ranking has gone if i change my site from HTTP to HTTPS but this is not true. If you have same question then lets read about whole thing to
What are micro-moments? We live in an increasingly “right here, right now” world. Much of this is due to the fact that the majority of us these days have a smartphone to hand at all times. This means we have in our pocket the modern-day equivalent of an encyclopaedia, a phone directory, a town guide
Is WeChat ecommerce doomed because of China’s new laws? China’s ecommerce industry has developed at breakneck speed, quickly growing to become the world’s largest market for ecommerce. With the market’s worth swelling to over 1 trillion US dollars, regulation has struggled to keep pace with the market’s growth, especially as social media platforms like WeChat
The End of Daigou? How China’s New Law Will Affect WeChat Ecommerce Read More »
Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position. Brands invest in advertising to attract attention, get the word out, and
How emotionally fueled mass communication can affect advertising and brands Read More »
There’s no denying the fact that today online reviews play a vital role, especially when it comes to digital services and products. The same is the case with web and mobile apps as well. Did you know that an Android or iOS mobile application must have more than 60 app reviews for an average rating
Here’s How Mobile App Reviews Affect Business Revenue Read More »
