Inspect, do not Expect. As a business owner, I’ve hired great people and got out of the way, but that hasn’t always worked out for me. I’ve found creating regular check-ins and communication touch-points has greatly diminished any frustration regarding expectations, challenges or performance. This is helpful in life, not just as an entrepreneur. As […]
As bloggers, vloggers, social media influencers and online content creators, we are constantly searching for the next big, fun and potentially profitable idea. I’ve always said that overcoming writer’s block isn’t really a valid excuse, because writer’s block is the default status and not the exception. You need to be consistent and you need to
So, machine learning in AdWords is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion. In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a handful of caveats. When to use DSAs Dynamic
Dynamic Search Ads are for amateurs or superheroes Read More »
Marketing your blog can be very difficult and you have to explore what methods are working for you. For example, I’ve found one of the hardest things of blog and content marketing is the inability to find an effective method quickly. Sometimes, it can take months to find an avenue that is working better for
