Google: AdWords

Google’s new Bumper Machine whips up 6-second bumper ads from longer videos

Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. Powered by machine learning, the tool will identify well-structured moments in a longer video, and convert those moments into multiple six-second video ads. The process takes only a matter of minutes, …

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Google App campaigns to get YouTube inventory, tROAS bidding

A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaign (formerly Universal App Campaigns). Google announced the updates  at its I/O developer conference Wednesday. Target ROAS bidding. With Google’s target return on ad spend (tROAS) automated bidding, the algorithm will automatically adjust bids higher to serve ads …

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Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report. Duopoly’s growing share. The report has the duopoly growing its share in 2019 to …

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Google launching Policy manager in Google Ads

Google Policy manager. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions, Google will release a new Policy manager in the Google Ads interface in April. Why you should care The new dashboard will show any policy-related issues affecting your ads, keywords or ad extensions. You’ll be able …

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Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers

YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by MediaRadar found. Three brands — Geico, Samsung and Disney — accounted for 15.5 percent of YouTube’s ad revenue in 2018. Why you should care YouTube’s relatively high retention rate indicates …

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Where is Google Attribution? – Marketing Land

In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled out to “hundreds more” advertisers. But now, more than a year and a half later, it has stayed under the radar and has yet to fully roll out. It’s not …

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